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mktg_dm_subject Table

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The mktg_dm_subject table in the marketing database contains information for a direct mail subject line in a particular language.

The following table describes the columns in the mktg_dm_subject table.

Column name

Type

Allow null

Description

i_dmitem_id

int

no

The ID of the direct mail item to which this subject line applies.

This is a primary key, and a foreign key into the mktg_dm_item table.

u_subject_culture_code

nvarchar(20)

no

A string that indicates the culture code associated with this subject line.

This is a primary key.

u_subject

nvarchar(1024)

no

A string that contains this subject line in the language that corresponds to the culture code for this direct mail.

See Also

Other Resources

Marketing Database Tables

Marketing Lists Database Tables

mktg_dm_item Table