Use automation to manage segments and measures
| Enabled for | Public preview | General availability |
|---|---|---|
| Admins, makers, marketers, or analysts, automatically | 
Nov 15, 2024 |
Jan 31, 2025 |
Business value
As your Customer Insights - Data usage grows, so does the number of segments and measures. Large numbers of segments and measures can result in longer system refresh times, which delay time-sensitive insights.
Customer Insights now automatically deactivates segments and measures based on their usage to ensure your active segments and measures refresh faster. As an admin, you can exclude specific segments from auto-deactivation but the system will automatically manage the rest to allow your organization to scale confidently.
Feature details
When you have large numbers of segments and measures, as an admin, you can't always reliably determine which are needed and which are not. Campaigns often run only once and the segments or measures are not needed afterward.
When a segment or measure isn't used anywhere else for a certain period of time—in an export, another segment, a journey, or another measure—it's automatically deactivated by the system. This moves compute resources to the segments and measures that are active, which results in a faster system refresh and thus faster time to insights.
You can always reactivate deactivated segments or measures if needed. As an admin, you can also exclude specific segments from the automated process.