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Cyber Monday: Avoiding the headaches of seasonal demand

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So, that was Cyber Monday. How was it for you?

It's thought three quarters of small and medium sized businesses planned to take advantage of Cyber Monday on December 1st, spending an estimated £1.6bn bracing themselves for another bumper year.

However, for some SMBs, Cyber Monday means more headaches than celebrations, as websites struggle to keep up with the increase in demand.

Dave Coplin, Microsoft UK Chief Envisioning Officer has written an interesting article on the three ways to avoid the headaches of seasonal demands.

He says, that in order to survive and succeed in these spikes of demand, businesses need to be "elastic". "If you want to be truly successful," Dave writes. "You need to take a holistic view and apply the 'elastic' approach to all aspects of your business and your culture."  Read Dave's article on the link below - and learn how to apply his tips for your business all year 'round.