My favourite MGX demo

[mix 10 demo of Windows Phone 7]

Of all the demos I saw this week, the one that impressed me the most was Joe Belfiore with Windows Phone 7. That’s saying something as if I could tell you about the stuff that was shown in the closing hours of MGX…well, I think it would stun most people.

Joe didn’t really show anything new at all from MIX10 – he just strung together a demo that made a tonne of sense to me. It was a demo of how he would use the phone himself. A personal demo rather than a feature demo and frankly we need to get much better at that stuff. Joe’s demo took us through the Facebook and Windows Live integration, the Zune services, Office integration and a glimpse of XBOX integration. Of particular note was the deep integration of Bing and location services. The demo just flowed, the device was fast and Joe was clearly enjoying it.

The whole thing left me with a lot of excitement about getting hold of the product and exploring for myself. Sure, there are a few nits that others have found like the all or nothing Facebook integration, but that’s a small price to pay for a phone that I will genuinely feel excited about showing family and friends.

When you’re proud of your product, it’s a million times easier to sell.