Business Intelligence (BI): The way it is, without the blah blah

I've just completed an article which gives my definition of BI, its written for people new to this area and who are still trying to get their heads round it.  BI is traditionally swamped in marketing and analyst 'blah blah', which only serves to obscure what BI actually is, at least from a technical point of view.  I hope my article cuts to the chase and offers up a good accelerator to understanding what BI is - without spending a fortune attending a Gartner BI conference and ending up none the wiser.

You'll find it here: https://blogs.technet.com/mat_stephen/articles/406838.aspx