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The Five Stages of Death and Marketing - Deciphering Marketing Speak

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Stumbled on this recently, about how finance and marketing work together -- entertaining and thoughtful!  An excerpt: 

As an ex-finance guy who now works in marketing, I have been involved on both sides of this cycle for twenty years.

I have come up with a model, based on Dr. Elisabeth Kübler-Ross’ book On Death and Dying, to help finance people better understand marketing people during the budget process. Think of it as the financial controller’s field guide for understanding marketing behavior. By using it, you can ask your marketing counterparts the right questions during the budgeting process using language they understand in a nonthreatening way to help reach closure around budgets. Just like the model in Dr. Kübler-Ross’s book, which I first read in high school a long time ago, not all of these stages occur in all marketing people, and they don’t always occur in order. But they all occur.

Stage One: Denial
"I am going to ignore your email asking me to justify the cost of the local golf tournaments we plan to sponsor next year. You obviously sent it by mistake, and if you didn’t then you just don’t get it. Maybe you’ll go away."

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