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Carbon Grove: An Environmentally Themed Campaign By Internet Explorer

  • 아티클

 

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Do your part for environment and a better internet ecosystem!

To commemorate Earth Day, April 22nd, Internet Explorer has launched an environmentally themed campaign called Carbon Grove.

Windows Internet Explorer has partnered with a carbon reduction reminder service to help increase awareness around one of Earth’s most precious resources.  You can reduce your carbon footprint and have fun growing your own virtual forest at the same time!  Browse three endangered forests while learning how to become a better steward of the environment.

The Carbon Grove campaign highlights what each of us can do to help improve our Earth’s ecosystem and via IE7/8 browser requirement, fosters a safer internet ecosystem.  The more people upgrading to Internet Explorer 7 and eventually IE8, the safer our overall internet ecosystem.  The campaign launches in US today and will extend into Germany, Poland and France on May 22nd.

Highlighting IE and Silverlight

Built on Windows technology and Silverlight, www.carbongrove.com is a way to reduce your carbon footprint and help move the web forward. The site will only work with Internet Explorer 7 or IE8 Beta.  IE6 or alternative browser users will be prompted to download Internet Explorer 7.  In addition, the site also showcases IE8’s WebSlice feature and Silverlight technology when planting virtual trees and displaying endangered forests.

How it Works

By answering a short set of questions about your impact on the environment and committing to change one or two behaviors, you earn the right to plant a “seed” in your choice of three endangered virtual forests.  Over time, as you confirm via a weekly reminder email that you are working to change your behaviors, your tree will grow and even become shelter for animals native to your forest environment.  You can embed your virtual tree in your blog or website, sharing this site with others, and for those running IE8 Beta 1, watch your tree grow in a WebSlice no matter where you happen to be browsing.

Call to Action:

· Visit www.carbongrove.com take the quiz on reducing your carbon footprint

· Plant your tree and explore the 3 endangered forests

· Download IE8 Beta 1 and add the virtual tree WebSlice

· Share the site with others so that together we can impact the earth positively.

· Do your part for the environment and watch your tree grow!

 

- Andy

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