편집

다음을 통해 공유

SearchQueryPerformanceReportRequest Data Object - Reporting

  • 아티클

Defines a search query performance report request. Use this report to see what your audience is searching for when your ads are shown. You can use this information to make informed additions, removals, or edits to both your keyword and negative keyword lists.

You can request impressions, clicks, click-through rate, and average position for search terms that have triggered your ads. For example, if you are a mortgage lender who is running a campaign with the following keywords: mortgage, home mortgage, and home equity loans; and the report shows that the search query "mortgage rates" results in many impressions of your ad, you would probably add "rates" to your keyword list. However, if you do not provide reverse mortgages and the report shows that the search query "reverse mortgage" results in many impressions, you would probably add "reverse mortgage" to your negative keywords list.

The report will include only search terms that resulted in a significant number of clicks in the last 30 days.

Since this data might change over time, please use the KeywordPerformanceReportRequest to get the performance metrics for your keywords.

To request a report of this type, pass this object to the SubmitGenerateReport operation.

Syntax

<xs:complexType name="SearchQueryPerformanceReportRequest" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:ReportRequest">
      <xs:sequence>
        <xs:element name="Aggregation" type="tns:ReportAggregation" />
        <xs:element name="Columns" nillable="true" type="tns:ArrayOfSearchQueryPerformanceReportColumn" />
        <xs:element minOccurs="0" name="Filter" nillable="true" type="tns:SearchQueryPerformanceReportFilter" />
        <xs:element name="Scope" nillable="true" type="tns:AccountThroughAdGroupReportScope" />
        <xs:element name="Time" nillable="true" type="tns:ReportTime" />
      </xs:sequence>
    </xs:extension>
  </xs:complexContent>
</xs:complexType>

Elements

The SearchQueryPerformanceReportRequest object has the following elements: Aggregation, Columns, Filter, Scope, Time.

Element Description Data Type
Aggregation The type of aggregation to use to aggregate the report data. For example, you can aggregate the report data by day or week, or request a summary report.

The default aggregation is Summary. It is important to note that if you do not include TimePeriod in the list of Columns, the aggregation you chose will be ignored and Summary aggregation will be used regardless.		 ReportAggregation
Columns The list of attributes and performance statistics to include in the report. The report will include the columns in the order that you specify them. SearchQueryPerformanceReportColumn array
Filter The filter information to use to filter the report data. SearchQueryPerformanceReportFilter
Scope The entity scope of the report.

Use this element to limit the report data to specific accounts, ad groups, or campaigns.		 AccountThroughAdGroupReportScope
Time The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek.

For a list of the time periods that you can specify for each aggregation type, see Aggregation and Time.

You can set the time zone within the ReportTime object, which helps you accurately scope data for the requested time period.

If you do not choose a time zone, the Reporting service uses PacificTimeUSCanadaTijuana by default.		 ReportTime

The SearchQueryPerformanceReportRequest object has Inherited Elements.

Inherited Elements

Inherited Elements from ReportRequest

The SearchQueryPerformanceReportRequest object derives from the ReportRequest object, and inherits the following elements: ExcludeColumnHeaders, ExcludeReportFooter, ExcludeReportHeader, Format, FormatVersion, ReportName, ReturnOnlyCompleteData. The descriptions below are specific to SearchQueryPerformanceReportRequest, and might not apply to other objects that inherit the same elements from the ReportRequest object.

Element Description Data Type
ExcludeColumnHeaders Determines whether or not the downloaded report should contain header descriptions for each column. The report column header matches the requested column name e.g. Impressions and Clicks.

Set this property true if you want the report column headers excluded from the downloaded report. The default value is false.		 boolean
ExcludeReportFooter Determines whether or not the downloaded report should contain footer metadata such as Microsoft copyright (@2020 Microsoft Corporation. All rights reserved.).

Set this property true if you want the report footer metadata excluded from the downloaded report. The default value is false.		 boolean
ExcludeReportHeader Determines whether or not the downloaded report should contain header metadata such as report name, date range, and aggregation.

Set this property true if you want the report header metadata excluded from the downloaded report. The default value is false.		 boolean
Format The format of the report data. For example, you can request the data in comma-separated values (Csv) format or tab-separated values (Tsv) format.

The default value is Csv.

All downloaded files are ZIP compressed.		 ReportFormat
FormatVersion Determines the format for certain fields in the downloaded report file.

The data format for certain fields can be updated within the current API version without breaking existing client applications. You can get the latest data format by setting this optional request field to 2.0. If you do not set this field, the service defaults to version 1.0.

For details about changes between format versions, see Report Format Version.		 string
ReportName The name of the report. The name is included in the report header. If you do not specify a report name, the system generates a name in the form, ReportType-ReportDateTime.

The maximum length of the report name is 200.		 string
ReturnOnlyCompleteData Determines whether or not the service must ensure that all the data has been processed and is available.

If set to true and if the system has not finished processing all the data based on the requested Aggregation, Scope, and Time, the service returns error code NoCompleteDataAvaliable (2004). Otherwise by default the request can succeed, there is no indication as to whether the data is complete, and the report will contain only the data that the system has finished processing at the time of the request.

Please note that because today is still in progress and data is not complete, you cannot set this element to true if the Time period (whether custom or predefined date) includes today's date. For more information, see Time Zones in Reporting.		 boolean

Requirements

Service: ReportingService.svc v13
Namespace: https://bingads.microsoft.com/Reporting/v13