MaxClicksBiddingScheme Data Object - Campaign Management

Defines an object that represents the maximum clicks bid strategy type.

With the MaxClicks bid strategy, you don't need to set ad group or keyword bids. Microsoft Advertising automatically sets your bids in real time to get as many clicks as possible within your budget.

Microsoft Advertising will always respect your overall budget limit, but if you want greater control over your bids while using Maximize Clicks, you can also set a maximum CPC (cost per click). This is an optional limit you can set to make sure that Microsoft Advertising never pays more than a certain amount for each individual click.

Important

For some bid strategy types your bid and ad rotation settings are ignored and conversion tracking (via Universal Event Tracking tag and a conversion goal) is required. For more information including supported locations, see Let Microsoft Advertising manage your bids with bid strategies.

Syntax

XML

<xs:complexType name="MaxClicksBiddingScheme" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:BiddingScheme">
      <xs:sequence>
        <xs:element minOccurs="0" name="MaxCpc" nillable="true" type="tns:Bid" />
      </xs:sequence>
    </xs:extension>
  </xs:complexContent>
</xs:complexType>

JSON

{
  "Type": "MaxClicks",
  "MaxCpc": {
    "Amount": DoubleValueHere
  }
}

Elements

The MaxClicksBiddingScheme object has the following elements: MaxCpc.

Element	Description	Data Type
MaxCpc	The maximum cost per click that you want to spend. Add: Optional Update: Optional	Bid

The MaxClicksBiddingScheme object has Inherited Elements.

Inherited Elements

Inherited Elements from BiddingScheme

The MaxClicksBiddingScheme object derives from the BiddingScheme object, and inherits the following elements: Type. The descriptions below are specific to MaxClicksBiddingScheme, and might not apply to other objects that inherit the same elements from the BiddingScheme object.

Element	Description	Data Type
Type	The type of the bidding scheme. This value is MaxClicksBiddingScheme when you retrieve a maximum clicks bidding scheme. For more information about bidding scheme types, see the BiddingScheme Data Object Remarks. Add: Read-only Update: Read-only	string

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13