EnhancedCpcBiddingScheme Data Object - Campaign Management

Defines an object that represents the enhanced CPC bid strategy type.

With the EnhancedCpc (enhanced cost per click) bid strategy, you set your ad group and keyword bids, and Microsoft Advertising will automatically adjust your bids in real time to increase your chances for a conversion. Your bid will go higher on searches that are more likely to convert and lower on searches less likely to convert (up or down, this change will be made after we apply any bid adjustments you have set). Over the long haul, though, we will try to make sure that your average CPC is not higher than your bid. If you haven't optimized your campaign yet, Enhanced CPC should reduce your cost per conversion and increase your total conversion count while respecting your current budget.

Microsoft Advertising will not actually change your stored ad group or keyword bid settings. You can continue to set new bids, and we will use the new values as a starting point at the next opportunity.

Syntax

XML

<xs:complexType name="EnhancedCpcBiddingScheme" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:BiddingScheme">
      <xs:sequence />
    </xs:extension>
  </xs:complexContent>
</xs:complexType>

JSON

{
  "Type": "EnhancedCpc"
}

Elements

The EnhancedCpcBiddingScheme object has Inherited Elements.

Inherited Elements

Inherited Elements from BiddingScheme

The EnhancedCpcBiddingScheme object derives from the BiddingScheme object, and inherits the following elements: Type. The descriptions below are specific to EnhancedCpcBiddingScheme, and might not apply to other objects that inherit the same elements from the BiddingScheme object.

Element	Description	Data Type
Type	The type of the bidding scheme. This value is EnhancedCpcBiddingScheme when you retrieve an enhanced CPC bidding scheme. For more information about bidding scheme types, see the BiddingScheme Data Object Remarks. Add: Read-only Update: Read-only	string

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13