CallToAction Value Set - Campaign Management
Defines the possible values for a brief, punchy reason for customers to click your ad right now.
Each of the values correspond to a friendly and readable call to action in a responsive ad.
Note
The object management through Campaign Management API for automated call to action is not supported. Please refer to the Bulk API for any changes in bulk to your campaigns.
Syntax
<xs:simpleType name="CallToAction" xmlns:xs="http://www.w3.org/2001/XMLSchema">
<xs:restriction base="xs:string">
<xs:enumeration value="Unknown" />
<xs:enumeration value="ActNow" />
<xs:enumeration value="ApplyNow" />
<xs:enumeration value="BetNow" />
<xs:enumeration value="BidNow" />
<xs:enumeration value="BookACar" />
<xs:enumeration value="BookHotel" />
<xs:enumeration value="BookNow" />
<xs:enumeration value="Browse" />
<xs:enumeration value="BuyNow" />
<xs:enumeration value="ChatNow" />
<xs:enumeration value="Compare" />
<xs:enumeration value="ContactUs" />
<xs:enumeration value="Coupon" />
<xs:enumeration value="Donate" />
<xs:enumeration value="Download" />
<xs:enumeration value="EmailNow" />
<xs:enumeration value="EnrollNow" />
<xs:enumeration value="Explore" />
<xs:enumeration value="FileNow" />
<xs:enumeration value="FindJob" />
<xs:enumeration value="FreePlay" />
<xs:enumeration value="FreeQuote" />
<xs:enumeration value="FreeTrial" />
<xs:enumeration value="GetDeals" />
<xs:enumeration value="GetOffer" />
<xs:enumeration value="GetQuote" />
<xs:enumeration value="JoinNow" />
<xs:enumeration value="LearnMore" />
<xs:enumeration value="ListenNow" />
<xs:enumeration value="LogIn" />
<xs:enumeration value="Message" />
<xs:enumeration value="NewCars" />
<xs:enumeration value="OrderNow" />
<xs:enumeration value="PlayGame" />
<xs:enumeration value="PlayNow" />
<xs:enumeration value="PostJob" />
<xs:enumeration value="Register" />
<xs:enumeration value="RentACar" />
<xs:enumeration value="RentNow" />
<xs:enumeration value="Reserve" />
<xs:enumeration value="Sale" />
<xs:enumeration value="SaveNow" />
<xs:enumeration value="Schedule" />
<xs:enumeration value="SeeMenu" />
<xs:enumeration value="SeeMore" />
<xs:enumeration value="SeeOffer" />
<xs:enumeration value="SellNow" />
<xs:enumeration value="ShopNow" />
<xs:enumeration value="Showtimes" />
<xs:enumeration value="SignIn" />
<xs:enumeration value="SignUp" />
<xs:enumeration value="StartFree" />
<xs:enumeration value="StartNow" />
<xs:enumeration value="Subscribe" />
<xs:enumeration value="TestDrive" />
<xs:enumeration value="TryNow" />
<xs:enumeration value="UsedCars" />
<xs:enumeration value="ViewCars" />
<xs:enumeration value="ViewNow" />
<xs:enumeration value="ViewPlans" />
<xs:enumeration value="VisitSite" />
<xs:enumeration value="VoteNow" />
<xs:enumeration value="Watch" />
<xs:enumeration value="WatchMore" />
<xs:enumeration value="WatchNow" />
<xs:enumeration value="Directions" />
<xs:enumeration value="FindStore" />
<xs:enumeration value="SwitchNow" />
<xs:enumeration value="VisitStore" />
<xs:enumeration value="RenewNow" />
<xs:enumeration value="Reorder" />
<xs:enumeration value="Default" />
<xs:enumeration value="NoButton" />
<xs:enumeration value="Install" />
<xs:enumeration value="AddToCart" />
<xs:enumeration value="BookTravel" />
<xs:enumeration value="Buy" />
<xs:enumeration value="OpenLink" />
<xs:enumeration value="RegisterNow" />
<xs:enumeration value="BuildNow" />
<xs:enumeration value="Dealers" />
<xs:enumeration value="GetDemo" />
<xs:enumeration value="GetNow" />
<xs:enumeration value="GoToDemo" />
<xs:enumeration value="SeeDemo" />
<xs:enumeration value="SeeModels" />
<xs:enumeration value="SeeOffers" />
<xs:enumeration value="ViewDemo" />
<xs:enumeration value="Automated">
<xs:annotation>
<xs:appinfo>
<EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">100</EnumerationValue>
</xs:appinfo>
</xs:annotation>
</xs:enumeration>
</xs:restriction>
</xs:simpleType>
Values
The CallToAction value set has the following values: ActNow, AddToCart, ApplyNow, Automated, BetNow, BidNow, BookACar, BookHotel, BookNow, BookTravel, Browse, BuildNow, Buy, BuyNow, ChatNow, Compare, ContactUs, Coupon, Dealers, Default, Directions, Donate, Download, EmailNow, EnrollNow, Explore, FileNow, FindJob, FindStore, FreePlay, FreeQuote, FreeTrial, GetDeals, GetDemo, GetNow, GetOffer, GetQuote, GoToDemo, Install, JoinNow, LearnMore, ListenNow, LogIn, Message, NewCars, NoButton, OpenLink, OrderNow, PlayGame, PlayNow, PostJob, Register, RegisterNow, RenewNow, RentACar, RentNow, Reorder, Reserve, Sale, SaveNow, Schedule, SeeDemo, SeeMenu, SeeModels, SeeMore, SeeOffer, SeeOffers, SellNow, ShopNow, Showtimes, SignIn, SignUp, StartFree, StartNow, Subscribe, SwitchNow, TestDrive, TryNow, Unknown, UsedCars, ViewCars, ViewDemo, ViewNow, ViewPlans, VisitSite, VisitStore, VoteNow, Watch, WatchMore, WatchNow.
| Value | Description |
|---|---|
| ActNow | The corresponding call to action in the ad. |
| AddToCart | The corresponding call to action in the ad. |
| ApplyNow | The corresponding call to action in the ad. |
| Automated | The corresponding call to action in the ad. |
| BetNow | The corresponding call to action in the ad. |
| BidNow | The corresponding call to action in the ad. |
| BookACar | The corresponding call to action in the ad. |
| BookHotel | The corresponding call to action in the ad. |
| BookNow | The corresponding call to action in the ad. |
| BookTravel | The corresponding call to action in the ad. |
| Browse | Use the LearnMore call to action in the ad. This value is deprecated as of September 2022 and replaced by LearnMore. If you set the call to action to Browse no error will be returned, but LearnMore is the effective value that will be stored and returned when retrieving the call to action. |
| BuildNow | The corresponding call to action in the ad. |
| Buy | The corresponding call to action in the ad. |
| BuyNow | The corresponding call to action in the ad. |
| ChatNow | The corresponding call to action in the ad. |
| Compare | The corresponding call to action in the ad. |
| ContactUs | The corresponding call to action in the ad. |
| Coupon | Use the GetCoupon call to action in the ad. This value is deprecated as of September 2022 and replaced by GetCoupon. If you set the call to action to Coupon no error will be returned, but GetCoupon is the effective value that will be stored and returned when retrieving the call to action. |
| Dealers | The corresponding call to action in the ad. |
| Default | The corresponding call to action in the ad. |
| Directions | The corresponding call to action in the ad. |
| Donate | The corresponding call to action in the ad. |
| Download | The corresponding call to action in the ad. |
| EmailNow | The corresponding call to action in the ad. |
| EnrollNow | The corresponding call to action in the ad. |
| Explore | Use the LearnMore call to action in the ad. This value is deprecated as of September 2022 and replaced by LearnMore. If you set the call to action to Explore no error will be returned, but LearnMore is the effective value that will be stored and returned when retrieving the call to action. |
| FileNow | The corresponding call to action in the ad. |
| FindJob | The corresponding call to action in the ad. |
| FindStore | The corresponding call to action in the ad. |
| FreePlay | The corresponding call to action in the ad. |
| FreeQuote | The corresponding call to action in the ad. |
| FreeTrial | The corresponding call to action in the ad. |
| GetDeals | The corresponding call to action in the ad. |
| GetDemo | The corresponding call to action in the ad. |
| GetNow | The corresponding call to action in the ad. |
| GetOffer | The corresponding call to action in the ad. |
| GetQuote | The corresponding call to action in the ad. |
| GoToDemo | The corresponding call to action in the ad. |
| Install | The corresponding call to action in the ad. |
| JoinNow | The corresponding call to action in the ad. |
| LearnMore | The corresponding call to action in the ad. |
| ListenNow | The corresponding call to action in the ad. |
| LogIn | The corresponding call to action in the ad. |
| Message | Use the ContactUs call to action in the ad. This value is deprecated as of September 2022 and replaced by ContactUs. If you set the call to action to Message no error will be returned, but ContactUs is the effective value that will be stored and returned when retrieving the call to action. |
| NewCars | Use the ViewCars call to action in the ad. This value is deprecated as of September 2022 and replaced by ViewCars. If you set the call to action to NewCars no error will be returned, but ViewCars is the effective value that will be stored and returned when retrieving the call to action. |
| NoButton | The corresponding call to action in the ad. |
| OpenLink | The corresponding call to action in the ad. |
| OrderNow | The corresponding call to action in the ad. |
| PlayGame | The corresponding call to action in the ad. |
| PlayNow | The corresponding call to action in the ad. |
| PostJob | The corresponding call to action in the ad. |
| Register | The corresponding call to action in the ad. |
| RegisterNow | The corresponding call to action in the ad. |
| RenewNow | The corresponding call to action in the ad. |
| RentACar | The corresponding call to action in the ad. |
| RentNow | The corresponding call to action in the ad. |
| Reorder | The corresponding call to action in the ad. |
| Reserve | The corresponding call to action in the ad. |
| Sale | Use the SeeSale call to action in the ad. This value is deprecated as of September 2022 and replaced by SeeSale. If you set the call to action to Sale no error will be returned, but SeeSale is the effective value that will be stored and returned when retrieving the call to action. |
| SaveNow | The corresponding call to action in the ad. |
| Schedule | The corresponding call to action in the ad. |
| SeeDemo | The corresponding call to action in the ad. |
| SeeMenu | The corresponding call to action in the ad. |
| SeeModels | The corresponding call to action in the ad. |
| SeeMore | Use the LearnMore call to action in the ad. This value is deprecated as of September 2022 and replaced by LearnMore. If you set the call to action to SeeMore no error will be returned, but LearnMore is the effective value that will be stored and returned when retrieving the call to action. |
| SeeOffer | The corresponding call to action in the ad. |
| SeeOffers | The corresponding call to action in the ad. |
| SellNow | The corresponding call to action in the ad. |
| ShopNow | The corresponding call to action in the ad. |
| Showtimes | The corresponding call to action in the ad. |
| SignIn | The corresponding call to action in the ad. |
| SignUp | The corresponding call to action in the ad. |
| StartFree | Use the FreeTrial call to action in the ad. This value is deprecated as of September 2022 and replaced by FreeTrial. If you set the call to action to StartFree no error will be returned, but FreeTrial is the effective value that will be stored and returned when retrieving the call to action. |
| StartNow | The corresponding call to action in the ad. |
| Subscribe | The corresponding call to action in the ad. |
| SwitchNow | The corresponding call to action in the ad. |
| TestDrive | The corresponding call to action in the ad. |
| TryNow | The corresponding call to action in the ad. |
| Unknown | The corresponding call to action in the ad. |
| UsedCars | Use the ViewCars call to action in the ad. This value is deprecated as of September 2022 and replaced by ViewCars. If you set the call to action to UsedCars no error will be returned, but ViewCars is the effective value that will be stored and returned when retrieving the call to action. |
| ViewCars | The corresponding call to action in the ad. |
| ViewDemo | The corresponding call to action in the ad. |
| ViewNow | The corresponding call to action in the ad. |
| ViewPlans | The corresponding call to action in the ad. |
| VisitSite | The corresponding call to action in the ad. |
| VisitStore | The corresponding call to action in the ad. |
| VoteNow | The corresponding call to action in the ad. |
| Watch | The corresponding call to action in the ad. |
| WatchMore | The corresponding call to action in the ad. |
| WatchNow | The corresponding call to action in the ad. |
Requirements
Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13