Filter Link Ad Extension Record - Bulk
Defines a filter link ad extension that can be downloaded and uploaded in a bulk file.
A filter link ad extension pairs one header with between 3 and 10 clickable text values that tell customers more about your business.
You can associate a filter link ad extension with the account or with campaigns and ad groups in the account. Each entity (account, campaign, or ad group) can be associated with up to 20 filter link ad extensions. An expanded text ad will only include one filter link (one headline with 3 - 10 values) per impression. Use the Account Filter Link Ad Extension, Ad Group Filter Link Ad Extension, and Campaign Filter Link Ad Extension records to manage filter link ad extension associations.
You can download all Filter Link Ad Extension records in the account by including the DownloadEntity value of FilterLinkAdExtensions in the DownloadCampaignsByAccountIds or DownloadCampaignsByCampaignIds service request. Additionally the download request must include the EntityData scope. For more details about the Bulk service including best practices, see Bulk Download and Upload.
The following Bulk CSV example would add a new Filter Link Ad Extension to the account's shared library.
Type,Status,Id,Parent Id,Campaign,Ad Group,Client Id,Modified Time,Start Date,End Date,Language,Name,Ad Schedule,Use Searcher Time Zone,AdExtension Header Type,Texts,Final Url,Mobile Final Url
Format Version,,,,,,,,,,,6.0,,,,,,
Filter Link Ad Extension,Active,-18,0,,,ClientIdGoesHere,,,12/31/2020,English,,(Monday[09:00-21:00]),FALSE,Amenities,ValueOne;ValueTwo;ValueThree,https://www.contoso.com/one; https://www.contoso.com/two; https://www.contoso.com/three,https://mobile.contoso.com/one; https://mobile.contoso.com/two; https://mobile.contoso.com/three
If you are using the Bing Ads SDKs for .NET, Java, or Python, you can save time using the BulkServiceManager to upload and download the BulkFilterLinkAdExtension object, instead of calling the service operations directly and writing custom code to parse each field in the bulk file.
var uploadEntities = new List<BulkEntity>();
// Map properties in the Bulk file to the BulkFilterLinkAdExtension
var bulkFilterLinkAdExtension = new BulkFilterLinkAdExtension
{
// 'Parent Id' column header in the Bulk file
AccountId = 0,
// 'Client Id' column header in the Bulk file
ClientId = "ClientIdGoesHere",
// Map properties in the Bulk file to the
// FilterLinkAdExtension object of the Campaign Management service.
FilterLinkAdExtension = new FilterLinkAdExtension
{
// 'AdExtension Header Type' column header in the Bulk file
AdExtensionHeaderType = AdExtensionHeaderType.Amenities,
// 'Language' column header in the Bulk file
Language = "English",
// 'Id' column header in the Bulk file
Id = filterLinkAdExtensionIdKey,
// 'Texts' column header in the Bulk file
Texts = new[] {
// Each string value is delimited by a semicolon (;) in the Bulk file
"ValueOne",
"ValueTwo",
"ValueThreee"
},
// 'Final Url' column header in the Bulk file
FinalUrls = new[] {
// Each Url is delimited by a semicolon (;) in the Bulk file
"https://www.contoso.com/one",
"https://www.contoso.com/two",
"https://www.contoso.com/three"
},
// 'Mobile Final Url' column header in the Bulk file
FinalMobileUrls = new[] {
// Each Url is delimited by a semicolon (;) in the Bulk file
"https://mobile.contoso.com/one",
"https://mobile.contoso.com/two",
"https://mobile.contoso.com/three"
},
// 'Tracking Template' column header in the Bulk file
TrackingUrlTemplate = null,
// 'Custom Parameter' column header in the Bulk file
UrlCustomParameters = new CustomParameters
{
// Each custom parameter is delimited by a semicolon (;) in the Bulk file
Parameters = new[] {
new CustomParameter(){
Key = "promoCode",
Value = "PROMO1"
},
new CustomParameter(){
Key = "season",
Value = "summer"
},
}
},
// 'Ad Schedule' column header in the Bulk file
Scheduling = new Schedule
{
// Each day and time range is delimited by a semicolon (;) in the Bulk file
DayTimeRanges = new[]
{
// Within each day and time range the format is Day[StartHour:StartMinue-EndHour:EndMinute].
new DayTime
{
Day = Day.Monday,
StartHour = 9,
StartMinute = Minute.Zero,
EndHour = 21,
EndMinute = Minute.Zero,
},
},
// 'End Date' column header in the Bulk file
EndDate = new Microsoft.BingAds.V13.CampaignManagement.Date
{
Month = 12,
Day = 31,
Year = DateTime.UtcNow.Year + 1
},
// 'Start Date' column header in the Bulk file
StartDate = null,
// 'Use Searcher Time Zone' column header in the Bulk file
UseSearcherTimeZone = false,
},
// 'Status' column header in the Bulk file
Status = AdExtensionStatus.Active,
},
};
uploadEntities.Add(bulkFilterLinkAdExtension);
var entityUploadParameters = new EntityUploadParameters
{
Entities = uploadEntities,
ResponseMode = ResponseMode.ErrorsAndResults,
ResultFileDirectory = FileDirectory,
ResultFileName = DownloadFileName,
OverwriteResultFile = true,
};
var uploadResultEntities = (await BulkServiceManager.UploadEntitiesAsync(entityUploadParameters)).ToList();
For a Filter Link Ad Extension record, the following attribute fields are available in the Bulk File Schema.
- AdExtension Header Type
- Ad Schedule
- Client Id
- Editorial Location
- Editorial Reason Code
- Editorial Status
- Editorial Term
- End Date
- Final Url
- Id
- Language
- Mobile Final Url
- Modified Time
- Parent Id
- Publisher Countries
- Start Date
- Status
- Texts
- Use Searcher Time Zone
- Version
AdExtension Header Type
The header that is appended with a colon (:) and precedes the filter link values in the ad that is shown.
Filter link headers will be shown in the language that you specify. For example, if you want header Amenities in English you must set the Language to English and the AdExtension Header Type to "Amenities". If you want header Ausstattung (Amenities in German) you must set the Language to German and the AdExtension Header Type to "Amenities".
The following filter link header types are supported: Amenities, Brands, Classes, Courses, DailyRates, DegreePrograms, Departments, Destinations, FeaturedHotels, Goods, Grades, Highlights, InsuranceCoverage, Items, Languages, Locations, Models, Neighborhoods, Prices, Rates, Ratings, SchoolDistricts, Services, ServiceCatalog, Shows, Sizes, Styles, Tools, Topics, Types, Vacations, Vehicles, What, Who, Why.
Add: Required
Update: Required
Delete: Read-only
Ad Schedule
The list of day and time ranges that you want the ad extension to be displayed with your ads. Each day and time range includes the scheduled day of week, start/end hour, and start/end minute. Each day and time range is enclosed by left and right parentheses, and separated from other day and time ranges with a semicolon (;) delimiter. Within each day and time range the format is Day[StartHour:StartMinue-EndHour:EndMinute].
The possible values of StartHour range from 00 to 23, where 00 is equivalent to 12:00AM and 12 is 12:00PM.
The possible values of EndHour range from 00 to 24, where 00 is equivalent to 12:00AM and 12 is 12:00PM.
The possible values of StartMinute and EndMinute range from 00 to 60.
The following example demonstrates day and time ranges during weekdays from 9:00AM through 9:00PM: (Monday[09:00-21:00]);(Tuesday[09:00-21:00]);(Wednesday[09:00-21:00]);(Thursday[09:00-21:00]);(Friday[09:00-21:00])
Add: Optional. If you do not set this field, the ad extension will be eligible for scheduling anytime during the calendar start and end dates.
Update: Optional. The individual day and time ranges cannot be updated. You can effectively update the day and time ranges by sending a new set that should replace the prior set. The Ad Schedule, End Date, Start Date, and Use Searcher Time Zone fields depend on each other and are updated together. If you leave all of these fields empty during update, then none of them are updated. If you include values for any of these fields, then the prior values for all of these fields are removed or replaced. To remove all prior schedule settings, set each of these fields to delete_value.
Delete: Read-only
Client Id
Used to associate records in the bulk upload file with records in the results file. The value of this field is not used or stored by the server; it is simply copied from the uploaded record to the corresponding result record. It may be any valid string to up 100 in length.
Add: Optional
Update: Optional
Delete: Read-only
Editorial Location
The component or property of the ad extension that failed editorial review.
Add: Read-only
Update: Read-only
Delete: Read-only
Editorial Reason Code
A code that identifies the reason for the failure. For a list of possible reason codes, see Editorial Reason Codes.
Add: Read-only
Update: Read-only
Delete: Read-only
Editorial Status
The editorial status of the ad extension.
Possible values are described in the table below.
Add: Read-only
Update: Read-only
Delete: Read-only
Editorial Term
The term that failed editorial review.
This field will not be set if a combination of terms caused the failure or if the failure was based on a policy violation.
Add: Read-only
Update: Read-only
Delete: Read-only
End Date
The ad extension scheduled end date string formatted as MM/DD/YYYY.
The end date is inclusive. For example, if you set this field to 12/31/2020, the ad extensions will stop being shown at 11:59 PM on 12/31/2020.
Add: Optional. If you do not specify an end date, the ad extension will continue to be delivered unless you pause the associated campaigns, ad groups, or ads.
Update: Optional. The end date can be shortened or extended, as long as the start date is either null or occurs before the new end date. If you set this field to the delete_value string, then you are effectively removing the end date. The Ad Schedule, End Date, Start Date, and Use Searcher Time Zone fields depend on each other and are updated together. If you leave all of these fields empty during update, then none of them are updated. If you include values for any of these fields, then the prior values for all of these fields are removed or replaced. To remove all prior schedule settings, set each of these fields to delete_value.
Delete: Read-only
Final Url
The landing page URL.
The following validation rules apply to Final URLs and Final Mobile URLs.
- The length of the URL is limited to 2,048 characters. The HTTP or HTTPS protocol string does count towards the 2,048 character limit.
- You may specify up to 10 list items for both Final Url and Mobile Final Url; however, only the first item in each list is used for delivery. The service allows up to 10 list items for potential forward compatibility.
- Each URL is delimited by a semicolon and space ("; ").
- Usage of '{' and '}' is only allowed to delineate tags, for example {lpurl}.
- Final URLs must each be a well-formed URL starting with either http:// or https://.
- If you specify Mobile Final Url, you must also specify Final Url.
Add: Required
Update: Optional. If no value is set for the update, this setting is not changed.
Delete: Read-only
Id
The system-generated identifier of the ad extension.
Add: Optional. You must either leave this field empty, or specify a negative identifier. A negative identifier set for the ad extension can then be referenced in the Id field of dependent record types such as Ad Group Filter Link Ad Extension and Campaign Filter Link Ad Extension. This is recommended if you are adding new ad extensions and new dependent records in the same Bulk file. For more information, see Bulk File Schema Reference Keys.
Update: Read-only and Required
Delete: Read-only and Required
Language
The language you want to use for the filter link headers.
Filter link headers will be shown in the language that you specify. For example, if you want header Amenities in English you must set the Language to English and the AdExtension Header Type to "Amenities". If you want header Ausstattung (Amenities in German) you must set the Language to German and the AdExtension Header Type to "Amenities".
Add: Required
Update: Required
Delete: Read-only
Mobile Final Url
The landing page URL for mobile devices.
The following validation rules apply to Final URLs and Final Mobile URLs.
- The length of the URL is limited to 2,048 characters. The HTTP or HTTPS protocol string does count towards the 2,048 character limit.
- You may specify up to 10 list items for both Final Url and Mobile Final Url; however, only the first item in each list is used for delivery. The service allows up to 10 list items for potential forward compatibility.
- Each URL is delimited by a semicolon and space ("; ").
- Usage of '{' and '}' is only allowed to delineate tags, for example {lpurl}.
- Final URLs must each be a well-formed URL starting with either http:// or https://.
- If you specify Mobile Final Url, you must also specify Final Url.
Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed. If you set this field to the delete_value string, the prior setting is removed.
Delete: Read-only
Modified Time
The date and time that the entity was last updated. The value is in Coordinated Universal Time (UTC).
Note
The date and time value reflects the date and time at the server, not the client. For information about the format of the date and time, see the dateTime entry in Primitive XML Data Types.
Add: Read-only
Update: Read-only
Delete: Read-only
Parent Id
The system-generated identifier of the account that contains the ad extension.
This bulk field maps to the Id field of the Account record.
Add: Read-only
Update: Read-only
Delete: Read-only
Publisher Countries
The list of publisher countries or regions whose editorial guidelines do not allow the specified term.
In a bulk file, the list of publisher countries or regions are delimited with a semicolon (;).
Add: Read-only
Update: Read-only
Delete: Read-only
Start Date
The ad extension scheduled start date string formatted as MM/DD/YYYY.
The start date is inclusive. For example, if you set StartDate to 5/5/2020, the ad extensions will start being shown at 12:00 AM on 5/5/2020.
Add: Optional. If you do not specify a start date, the ad extension is immediately eligible to be scheduled.
Update: Optional. The start date can be shortened or extended, as long as the end date is either null or occurs after the new start date. If you set this field to the delete_value string, then you are effectively removing the start date and the ad extension is immediately eligible to be scheduled. The Ad Schedule, End Date, Start Date, and Use Searcher Time Zone fields depend on each other and are updated together. If you leave all of these fields empty during update, then none of them are updated. If you include values for any of these fields, then the prior values for all of these fields are removed or replaced. To remove all prior schedule settings, set each of these fields to delete_value.
Delete: Read-only
Status
The status of the ad extension.
Possible values are Active or Deleted.
Add: Optional. The default value is Active.
Update: Optional. If no value is set for the update, this setting is not changed.
Delete: Required. The Status must be set to Deleted.
Texts
The text values that follow after the AdExtension Header Type component of the ad that is shown.
Each text value that you choose can have a maximum length of 25 characters. Note that for Traditional Chinese characters, each value can have a maximum length of 12 characters.
In a bulk file, the list of values are delimited with a semicolon (;).
Add: Required
Update: Required
Delete: Read-only
Use Searcher Time Zone
Determines whether to use the account time zone or the time zone of the search user where the ads could be delivered.
Set this property to TRUE if you want the ad extensions to be shown in the search user's time zone, and otherwise set it to FALSE.
Add: Optional. If you do not specify this field or leave it empty, the default value of FALSE will be set and the account time zone will be used.
Update: Optional. If you set this field to the delete_value string, then you are effectively resetting to the default value of FALSE. The Ad Schedule, End Date, Start Date, and Use Searcher Time Zone fields depend on each other and are updated together. If you leave all of these fields empty during update, then none of them are updated. If you include values for any of these fields, then the prior values for all of these fields are removed or replaced. To remove all prior schedule settings, set each of these fields to delete_value.
Delete: Read-only
Version
The number of times the contents of the ad extension has been updated. The version is set to 1 when you add the extension and is incremented each time it's revised.
Add: Read-only
Update: Read-only
Delete: Read-only