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Account Record - Bulk

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Defines an account that can be uploaded and downloaded in a bulk file.

Note

Only super admin and standard users can update an account.

The Account record is included in the Bulk download file automatically everytime you call the DownloadCampaignsByAccountIds or DownloadCampaignsByCampaignIds service request.

The following is a Bulk CSV example download for account.

Type,Status,Id,Parent Id,Sub Type,Campaign,Ad Group,Website,Sync Time,Client Id,Modified Time,MSCLKID Auto Tagging Enabled,Include View Through Conversions,Profile Expansion Enabled,Tracking Template,Final Url Suffix,Name
Format Version,,,,,,,,,,,true,,,,,6.0
Account,,111,222,,,,,02/12/2019 15:32:34,,,true,,,,,

If you are using the Bing Ads SDKs for .NET, Java, or Python, you can save time using the BulkServiceManager to download the BulkAccount object, instead of calling the service operations directly and writing custom code to parse each field in the bulk file.

For an Account record, the following attribute fields are available in the Bulk File Schema.

Allow Image Auto Retrieve

Determines whether Microsoft Advertising is allowed to use images from your domain to enhance your ads on the Microsoft Audience Network.

Important

By opting-in, you agree that any images or creative content retrieved from the Advertiser landing page is content "provided by" the Advertiser under the content usage license in the Advertising Agreement (Section 2) and that the Advertiser agrees that Microsoft can use that content for auto-creating ads and extensions for them.

Note

Not everyone has this feature yet. If you don't, don't worry—its coming soon!

If this field is set to true, then the image auto-retrieve feature is enabled.

Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed.

Auto Apply Recommendations

Determines whether Microsoft Advertising is allowed to automatically apply ad recommendations meant to help you boost ad performance.

Warning

AutoApplyRecommendations in Bulk API is deprecated as of November 30, 2022. We strongly encourage you to use the new Auto-apply Management interface in Ad Insight API.

Note

Not everyone has this feature yet. If you don't, don't worry—its coming soon!

We'll let you know when suggested ads are ready for you to review. You can find ad recommendations on the Recommendations page. If you don't take action, we'll automatically apply them after the review period:

  • Multimedia ads: 7 days
  • All others: 14 days

You can change your auto-apply options at any time. If you don't choose to auto-apply ad recommendations, you'll still be able to apply recommendations manually.

This field includes a list of recommendation types.

The list of key and value pairs are delimited with a semicolon (;). In this example, auto-apply ad recommendations is enabled for multimedia ads but not for responsive search ads or expanded text ads.

MultimediaAdsAutoApply=true;ResponsiveSearchAdsAutoApply=false;ExpandedTextAdsAutoApply=false

The default key and value pairs are:

  • MultimediaAdsAutoApply=true;
  • ResponsiveSearchAdsAutoApply=false;
  • ExpandedTextAdsAutoApply=false

If the value of a key is set to true, then the auto-apply feature is enabled for the recommendation type.

Add: Optional
Update: Optional. You can choose to set only the key and value pairs that you want to update. If no value is set for the update, this setting is not changed.

Business Attributes

Allows you to highlight one or more key business values meant to help you boost ad performance.

If an attribute value is in this field, then it is selected; attributes not present are not selected.

The possible values include: AlcoholFree, AllergyFriendly, AsianOwned, BlackOwned, CarbonNegative, CarbonNeutral, CrueltyFree, DiabeticFriendly, EcoFriendly, FamilyFriendly, FamilyOwned, GlutenFree, Halal, HearingAssistance, Kosher, LatinOwned, LocalBusiness, LGBTQIFriendly, LGBTQIOwned, MinorityOwned, MobilityAssistance, NoContactDelivery, Nonprofit, PetFriendly, SmallBusiness, SupportACure, SupportDiseaseResearch, Sustainable, Vegan, Vegetarian, VisualAssistance, TouchlessPickup, Unisex, WebAccessibility, WheelchairAccessible, and WomenOwned.

The list of business attributes are delimited with a semicolon (;). In this example, Alcohol-free, Family-owned, and Vegan are the selected business attributes.

AlcoholFree;FamilyOwned;Vegan

Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed. If you set this field to the delete_value string, the prior setting is removed.

Final Url Suffix

The final URL suffix can include tracking parameters that will be appended to the end of your landing page URL. We recommend placing tracking parameters that your landing page requires in a final URL suffix so that your customers are always sent to your landing page. For more details and validation rules see Final URL Suffix in the technical guides.

Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed. If you set this field to the delete_value string, the prior setting is removed.

Id

The system-generated identifier of the account.

Important

The Bulk API only supports one account per file. This field is ignored during upload, and effectively set to the account ID that is specified in the GetBulkUploadUrl service request.

Add: Read-only
Update: Read-only

Include View Through Conversions

Determines whether you want to include view-through conversions for campaigns in the account.

View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad.

If the value is true, then view-through conversions will be included. By default this property is set true, meaning that the values in the "All" conversions columns of your performance reports will include view-through conversions. You can choose to disable it if you don't want to include view-through conversions.

Note

View-through conversions require a UETTag, so this property is not applicable for the AppInstallGoal, InStoreTransactionGoal, and OfflineConversionGoal.

Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed.

MSCLKID Auto Tagging Enabled

Determines whether auto-tagging of the MSCLKID query string parameter is enabled. The MSCLKID is a 32-character GUID that is unique for each ad click.

You might want to enable auto-tagging of MSCLKID for tracking leads via offline conversion goals. If auto-tagging of MSCLKID is enabled, the MSCLKID is automatically appended to the landing page URL when a customer clicks on your ad. For example, www.contoso.com/?msclkid={msclkid}. The click ID is unique for each ad click and multiple clicks on the same ad from the same user will result in multiple click IDs.

If the value is True, then the MSCLKID auto tagging feature is enabled. Otherwise the MSCLKID auto tagging feature is not enabled.

Important

Every time you add or update a new DurationGoal, EventGoal, OfflineConversionGoal, PagesViewedPerVisitGoal or UrlGoal via either the Microsoft Advertising web application or Campaign Management API, the MSCLKID Auto Tagging Enabled field is set to True automatically. For more information, see Tracking offline conversions.

Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed.

Parent Id

The system-generated identifier of the customer that contains the account.

Add: Read-only
Update: Read-only
Delete: Read-only

Profile Expansion Enabled

Determines whether to expand LinkedIn profile targeting across your account to reach additional customers similar to the ones you currently target.

Enabling profile targeting expansion allows Microsoft Advertising to show your ads to additional customers similar to the ones you currently target. For example, if you target a specific LinkedIn audience segment, we will also target Bing users who don't have a confirmed LinkedIn account but who share the same characteristics as LinkedIn users in that segment.

If the value is true, then the LinkedIn profile targeting expansion feature is enabled.

Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed.

Sync Time

Where the Account row intersects with the Sync Time column, the field value is represented as MM/DD/YYYY HH:MM, or month, day, year, hour, and minute relative to the UTC time zone. Save this value and use it with the bulk service to only get the changes between the current and the next download.

Add: Read-only
Update: Read-only

Tracking Template

The tracking template to use as a default for all URLs in your account.

The following validation rules apply to tracking templates. For more details about supported templates and parameters, see the Microsoft Advertising help article What tracking or URL parameters can I use?

  • Tracking templates defined for lower level entities e.g. ads override those set for higher level entities e.g. campaign. For more information, see Entity Limits.

  • The length of the tracking template is limited to 2,048 characters. The HTTP or HTTPS protocol string does count towards the 2,048 character limit.

  • The tracking template must be a well-formed URL beginning with one of the following: http://, https://, {lpurl}, or {unescapedlpurl}.

  • Microsoft Advertising does not validate whether custom parameters exist. If you use custom parameters in your tracking template and they do not exist, then the landing page URL will include the key and value placeholders of your custom parameters without substitution. For example, if your tracking template is https://tracker.example.com/?season={_season}&promocode={_promocode}&u={lpurl}, and neither {_season} or {_promocode} are defined at the campaign, ad group, criterion, keyword, or ad level, then the landing page URL will be the same.

Add: Optional
Update: Optional. If no value is set for the update, this setting is not changed. If you set this field to the delete_value string, the prior setting is removed.