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Offer name and offer summary

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Offer name

When creating a name for your offer, you can use the following two naming structures:

  • Name 1: [Your offer name] for Dynamics 365 Business Central

    Example: QR Generator for Dynamics 365 Business Central

  • Name 2: Your offer name only

    Example: QR Generator

Note

The name of your app can not exceed 50 characters.

How to create a strong app name for your offer:

Do’s

  • Ideally, your app name should communicate the core value of the offer and it shouldn't be tied to a specific product
  • Benefit-based names are always more effective than descriptive names.
  • Use industry specific vocabulary or benefit-based references in your product name if possible, which will increase relevance and conversion rates.

Don't

  • Don't use special characters such as #, /, % etc.
  • Don't use technology specific messaging as your core product name component.
  • Avoid using acronyms that are emotionally meaningless.

Key questions to ask yourself when choosing a name for your offer:

  • Does my product name convey anything to my prospect?
  • Does it capture the essence of the product and the value it delivers?
  • Is it appropriate and appealing to our target audience?
  • Does the name connect with what our business is about?
  • Is it interesting and memorable?
  • Does it limit us in any way? How easily will it translate into other languages/cultures?
  • Is it too much like another product and will it cause market confusion?

Offer Summary

The summary is the first paragraph that the prospect reads, as it appears on your app's search page. Therefore; make sure that it's clear and concise.

How to create a good and concise summary?

  • The summary should be max. 25 words or 100 characters including spaces.
  • The summary should summarize the value proposition of your offer in one short and concise sentence.
  • The value proposition is a statement of the unique benefits your product delivers to the customer.
  • The summary can be in any one language (you can choose any language to write your summary in, but don't mix languages)

If you need help with formulating a positioning statement, try the value proposition generator located here.