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Four customer values

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Here are the four values which customers typically are looking for, and willing to pay higher price for a product/service being offered.

1. Convenience (i.e. easy to shop, store location is close)

2. Availability (i.e. enough supply/stock)

3. Functional (i.e. perform better)

4. Relationship (i.e. personal, brand, or institutional relationship)

Comments

  • Anonymous
    September 07, 2008
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  • Anonymous
    September 07, 2008
    I think most customer also consider about the after sales service. To which point it is included?

  • Anonymous
    September 08, 2008
    Very good point! Looks to me after sales service could be considered as part of point# 3 & 4. Or perhaps we should classify it as another customer value?