Retailers to Enhance Customer Experience With Microsoft Dynamics AX 2012 for Retail

 

NEW YORK — Jan. 16, 2012 — At the National Retail Federation’s annual conference today, Microsoft Corp. (Nasdaq “MSFT”) announced the upcoming release of Microsoft Dynamics AX 2012 for Retail, which will provide midsize and enterprise retailers with an end-to-end solution that includes cross-channel capabilities, social and mobile commerce, enriched point of sale (POS), and powerful enhancements for merchandising. These capabilities are designed to help retailers deliver uniquely consistent, convenient and personalized experiences for shoppers.

Mattress Firm is the largest mattress retailer in the U.S. and an early adopter of Microsoft Dynamics AX 2012 for Retail. The company needed a solution to support aggressive growth plans while empowering store and company associates who are passionate about offering best-in-class customer shopping experiences.

“We chose Microsoft Dynamics AX 2012 for Retail because it provides us with a scalable platform to support our future growth and a differentiated customer and sales associate experience at the point of sale,” said Patty Wade, chief information officer and vice president of Strategy and Technology, Mattress Firm. “Microsoft Dynamics AX 2012 for Retail gives us what other solutions could not — ease of use and simplicity in operations, coupled with the ability to scale and reliably deliver on our brand promise.”

To view further details around this very exciting announcement, please view the full press release here

In addition, check out all the news from NRF here on the Retail Press Pass homepage.

Posted By Fee Nolan