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MEDC 2007: What would your keynote look like ?

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Event season is kicking off in a couple of weeks with Tech Days in Paris and Embedded World in Germany, other up-coming events include ESC West in San Jose, RTAS in Bellevue and of course the Mobile and Embedded Developers Conference (MEDC 2007) which hits 9 locations across May and June (dates and locations to be published soon).

Many events start with a keynote, this can be as short as 30 minutes through to a monster multi-hour general session. Keynotes generally follow the same format - the keynote typically starts with an exec providing background and vision information and then hands over to the demo monkeys to "wow" the audience with interesting/new technologies and (for developer events) "Live" coding.

How useful are the keynotes at the events that you attend? - is the format something that you're happy with (exec, demos/coding) ? - is there something missing from the keynote that you would like to see ? - are keynotes typically too long ? - do we even need a keynote or is this taking valuable time away from attending the technical sessions ?

Should keynotes be entertaining or just fact filled ? - Is it just me or are keynote demo people becoming too polished these days ? Perhaps too over-rehearsed, clones of a hidden speaker trainer, with no "human" showing through the demo ?

Do you think coding demos are useful for an event like MEDC or would you prefer to just see the technology working on stage to give you a feel for what can be achieved with the latest tools and technologies and then have downloadable videos that show a behind the scenes view of "how the keynote demo was built" that you could watch in your own time ?

- Mike

Comments

  • Anonymous
    January 26, 2007
        I think a keynote is a good idea, but should not drag for too long. Personaly, I would hope Bill Gates would come out to do the keynote -- may be for a one last time! That would have been nice. BTW, do you guys have big surprises? to address Apples'? Even if not, that would be Okey. Demo monkeys do not have to be so mechanical. Coding labls would be a good experience too. Overall, the current format would be fine, I guess.

  • Anonymous
    January 26, 2007
    I like keynotes because it is the only session where all attendees are present, it gives me a good feeling of the conference "community". I think the keynote has to be quite short and dynamic: demonstrations, coding, several speakers & demos. I remember this phrase by Steve Riley after 3 days of TechEd "I know you've been powepointed to death!", keynote has to be a real speech - slides should not display too much details (you still need some for the atmosphere).

  • Anonymous
    January 31, 2007
    I don't mind the marketing in a keynote because that's typically what a keynote is for.  Mike, I don't know if you already have an idea for your part of the keynote this year, but if I could make a request, I would request that you focus on one small but powerful feature to highlight. Last year IIRC you set up a POS terminal with 2 lines of code, and the year before I forget exactly what it was but I think it was one of those "Here's a web server in 15 lines of code" things.  In general, nobody runs into those scenarios in real life so (IMHO) it seems like a strawman demo. Maybe I'm in the minority, but I'd prefer to see some arcane feature of production code in action.

  • Anonymous
    February 05, 2007
    Hi Mike, Any news on the European MEDC dates? Had a great time last year and really wanna get my diary sorted for this years event... Thanks m@

  • Anonymous
    February 07, 2007
    Can somebody tell me how the ISV speed dating works, not much info on the MEDC site. Thanks

  • Anonymous
    February 15, 2007
    I really enjoyed the 2006 keynote.  A good keynote has to be a max of 1.5 hours, preferably 1 hour.  What I want to see is an overall view of where Embedded is going at Microsoft, what's in the conference and labs (with highlights) and maybe a bit about what's neat at the exhibit area.

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