Tech: the necessary accessory at New York Fashion Week 2013

During New York Fashion Week 2013, Microsoft’s technology helped one designer make a bold statement with his latest collection. Veteran designer Cesar Galindo looked to Bing, Windows Phone and Surface to help him realize his vision of “going virtual” in both the presentation and production of an installation at Lincoln Center to showcase his spring 2014 collection, CZAR.

Galindo, who has worked with Dolce & Gabbana and designed for Justin Timberlake and Gwen Stefani, worked with a team of video artists to bring a sense of movement to his presentation using projections. They used Bing’s satellite images to zoom into Lincoln Center and transition into a 3D experience featuring Galindo’s colorful and ethereal designs. The team also used Surface tablets to manage the line’s production, organize the show and capture pictures of different models during a casting call.

We also see how Galindo is constantly documenting with his Windows Phone, a Nokia Lumia 1020.

Watch the trailer above to get a taste of how technology and fashion come together against the glamorous backdrop of NYFW. Read the feature story on the Microsoft News Center to see the full video and get more behind-the-scenes details.

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Athima Chansanchai
Microsoft News Center Staff