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Inspiration As A Strategy

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As you may have heard, Forbes magazine published their America's Top 25 Most Inspiring Companies last week, and Microsoft was awarded the #1 spot. Pretty cool.

Also interesting was this statement "This survey highlights the fact that when a company embarks on an inspiring mission, it’s employees become inspired by their work and that makes for an inspiring customer experience every time.” I hadn't thought of 'inspiration' as a strategy, or strategic theme for the strategic planning experts out there. Hm, fascinating.

 America's Top 25 Most Inspiring Companies:

  1. Microsoft
  2. Disney
  3. Walmart
  4. Chick-fil-A
  5. Target
  6. McDonald’s
  7. Google
  8. Amazon
  9. Johnson & Johnson
  10. Toms Shoes

Here's a link to the Forbes article announcing their findings: https://www.forbes.com/sites/jacquelynsmith/2013/10/01/americas-most-inspiring-companies-2013/