Plan and prepare for Dynamics 365 Customer Insights - Data in 2025 release wave 1
Important
The 2025 release wave 1 plan covers all new functionalities planned to be delivered to market from April 2025 to September 2025. In this article, you'll find the product overview and what's new and planned for Dynamics 365 Customer Insights - Data.
Overview
Dynamics 365 Customer Insights - Data unifies customer data from various data sources and enriches it with Microsoft's unique data assets. It creates comprehensive unified profiles, AI-driven predictions, segments, and measures. This enables a deep understanding of each customer by providing a holistic, up-to-date view with unmatched speed to insights. You can activate this data across channels, departments, and devices to deliver personalized customer experiences at every touchpoint.
In this release, our focus is on three key areas:
Copilot and AI innovation: With unified customer insights seamlessly accessible through copilot chat interfaces in Dynamics 365 applications, your sales and service reps can effortlessly personalize customer interactions. Further, your autonomous agents, such as sales qualification agent, built using Microsoft Copilot Studio make smarter decisions, grounded on the knowledge of your customers through a variety of data sources unified with Customer Insights.
Personalized customer experiences: You can now create segments, measures, and predictions using behavioral data from Dynamics 365 Customer Insights - Journeys to increase both targeting precision and personalization across the buyer journey.
Faster time to insights: You can now use Dynamics 365 Customer Insights to unify data from your Azure or Fabric lakehouse. This reduces the need to move or copy data from different systems, while expanding the sources and scenarios you can now light up with Customer Insights—all while getting insights faster than ever.
Our goal is to power your teams, Copilots, and agents with the latest customer insights from all your data sources so they can engage more effectively, make informed decisions, and deliver exceptional, personalized experiences that drive customer satisfaction and business success.
For official product documentation and training for Dynamics 365 Customer Insights - Data, see:
Product overview for Dynamics 365 Customer Insights - Data
Investment areas
Copilot and AI innovation
Unleash the full potential of your data and boost your team's productivity by powering Copilot and autonomous agents with the latest customer insights. Use AI to effortlessly analyze, explore, and receive pertinent insights derived from your data to tailor the customer experience and meet customers' unique needs and preferences.
Faster time to insights
Get a unified customer profile that contains the latest customer interactions so you can personalize each experience. Responding to customer needs in the moments that matter raises the likelihood of conversion with better understanding and real-time capabilities.
Personalized customer experiences
Tear down data silos and gain a ubiquitous understanding of your customers through a unified view of data across the organization and improve your business outcomes across marketing, sales, and service.
To learn more about the entire set of capabilities being delivered during this release wave, check out the release plan for Dynamics 365 Customer Insights - Data below:
For application administrators
User-impacting features to the user experience enabled automatically
User-impacting features should be reviewed by application administrators. This facilitates release change management and enables successful onboarding of new capabilities released to market. For the complete list, look for all features tagged "Users, automatically" in the release plan.
Features that must be enabled by application administrators
This release wave contains features that must be enabled or configured by administrators, makers, or business analysts to be available for their users. For the complete list, look for all features tagged "Users by admins, makers, or analysts" in the release plan.
Get the most out of Customer Insights - Data
| Helpful links | Description |
|---|---|
| Release plan | View all capabilities included in the release. |
| Licensing | Improve your understanding of how to license Customer Insights - Data. |
| Product documentation | Find documentation for Customer Insights - Data. |
| User community | Engage with Customer Insights - Data experts and peers in the community. |
| Upcoming events | Find and register for in-person and online events. |
| Product trials | Get started with Customer Insights - Data. |