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NPD numbers: Xbox One is the fastest-selling console in the US in November

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Xbox has seen record-breaking sales with the recent announcement of Xbox One selling more than 2 million units through to consumers worldwide since its launch. November NPD Group figures released Thursday revealed 909,132 Xbox One units were sold in the U.S. in the console’s first nine days, making it the fastest selling console on the market in the U.S. Xbox One sales averaged a volume of 101,000 consoles per day, significantly outpacing the nearest competitor. NPD highlights from November include:

  • Total retail spend on the Xbox platform (Xbox One and Xbox 360) in November (hardware, software and accessories) reached $1.21 billion, the most for any console in the U.S.
  • During the month of November, Xbox (Xbox One and Xbox 360) held five of the top 10 spots on the console game title list.
  • During the month of November, Xbox One sold nearly three times as many units compared to Xbox 360 in the U.S. during its November 2005 launch.

We are seeing strong consumer engagement for Xbox One, with U.S. consumers purchasing an average of 2.1 games, retail and digital, per console.

November NPD Group data reports on sales data for November, which included only the first nine days of Xbox One’s availability.

Demand for Xbox One is continuing to exceed supply in our 13 launch markets and is sold out at most retailers around the world. As retailers noted in the worldwide sales announcement Wednesday, consoles are flying off store shelves faster than they can stock them and the Xbox team is working hard to meet consumer demand, delivering consoles to retailers as fast as possible to ensure everyone has an opportunity to experience everything Xbox One has to offer this holiday season.

Posted by Jennifer Chen
Microsoft News Center Staff