Partners who Partner
I frequently get asked, "what are the characteristics of your top partners?"
One of the answers is "a strong network of partners themselves."
These are partners who understand that customers are looking for a full solution which includes software, hardware, services, licensing, and training. They do a GREAT job of rounding out their offerings by augmenting their story with complementary, non-competing partners.
What better scenario to tell your full story than at your next event?
Bring in some of your partners and instead of a series of unrelated presentations, tell a story that educates your attendees on the big picture.
So, I was thrilled today when Jill from DP Solutions wrote in:
We are co-hosting with Juniper Networks, as well as Microsoft, and are going to discuss Network Security, specifically Juniper Networks’ SSL VPN product. Do you have any ideas on how we can tie in Microsoft with the Juniper solution / Network Security theme?
Yes, Jill, how about Forefront or System Center? Regardless, I love how you are rounding the story out.
And Jill knows what she is doing, here's her event from last January.