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Customer-Centric Fundraising...

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bethel It's so easy to email everyone you know to support you for a charitable cause.

Of course, if it's easy for you, it's easy for others.

The question, then, is how do you differentiate yourself in this market?

Well, my friend, Bethel, send a very personalized follow up following the charitable event (in her case the Avon 3-day Breast Cancer Awareness Walk) with a picture and a list of the people for whom she is walking.

Made me feel great about my donation...and made me more likely to respond next time she asks.

What can you do to make your customers (donors) feel special?

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