Unknown-to-known mapping
Important
This content is archived and is not being updated. For the latest documentation, go to About Dynamics 365 Customer Insights engagement insights capability. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.
Important
Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned
| Enabled for | Public preview | General availability |
|---|---|---|
| Users by admins, makers, or analysts | 
Jul 15, 2021 |
- |
Business value
More accurate reporting and analysis of website activities performed by visitors who have authenticated previously.
Feature details
Unknown-to-known mapping in engagement insights allows you to associate activities on a website with customers who previously visited and authenticated on the site. Without this feature, customers who authenticated during a visit and then left the site won't be identified if they don't authenticate again when returning.
For example, a customer visited a website and authenticated last week. This week, the customer returned to browse without authenticating. Using this feature, the site owner knows that the customer returned and what actions they took on the site.
See also
Recognize web events from previously authenticated visitors (docs)