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The New Marketing

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As I have commented on before the disruption that is taking place in the consumer space that is commonly called web 2.0 will rapidly move into the enterprise and cause massive dislocations in product development, marketing, sales, support and training. The first hit will be marketing, indeed I am already having meetings with "Directors of Disruptive Marketing" for fortune 100 companies. John Hagel has a interesting and accurate assessment of the change in marketing in his latest post. Watch this space!

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