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Announcement: Tarasoft sets new standard with Microsoft Virtual Earth

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Tarasoft sets new standard with Microsoft Virtual Earth

https://www.tarasoft.com/announcements/default.aspx#announcement

Tuesday, December 11, 2007 - Tarasoft to incorporate advanced mapping platform, helping 170,000 real estate agents across North America better serve clients
MISSISSAUGA, ON - Microsoft Canada Co. announced today that realtors across North America who use Tarasoft Matrix® created by Tarasoft can now take advantage of Microsoft® Virtual Earth™ mapping service. Real estate agents, using Tarasoft Matrix® can offer potential homebuyers a more visual and immersive Web experience based on an advanced integrated mapping, imaging, search, and location platform.
Powering many of North America’s largest MLS providers, Tarasoft provides an estimated 170,000 real estate agents across Canada and the United States with an enterprise level web-based MLS application. One of the industry’s most advanced MLS applications, real estate agents and their clients can enjoy a user experience that is now significantly enhanced with the addition of Microsoft® Virtual Earth™ mapping. Virtual Earth mapping adds considerable functionality to Tarasoft Matrix® with its ability to combine location information and high-resolution imagery.
“We looked at several leading mapping applications but felt that Virtual Earth is clearly a superior platform. With its advanced mapping features and its ability to offer users aerial views, Virtual Earth is taking the real estate industry by storm, which is why we’re betting on it to power our Tarasoft Matrix® software. With Virtual Earth, we can offer our customers with user-friendly and dynamic mapping tools,” says Brian de Schepper, vice-president, Tarasoft.
Virtual Earth helps provide MLS users with “bird’s-eye” view imagery that generates a more realistic view of their chosen location. This helps real estate agents provide their customers with more insightful information about a property before visiting in person. The high-resolution, photo-realistic 3D views of buildings and landscapes, plus highly detailed road maps, ensures that users get an experience tailored to their needs – for example, enabling them to view the surrounding neighbourhood to determine the location of nearby conveniences such as schools and parks.
“Customers and technology partners are demanding rich and engaging user experiences, and the ability to find the information they need as quickly and easily as possible. We’re excited by the work software developers such as Tarasoft are doing with Virtual Earth to help strengthen their customer community by developing custom tools that fit each customers’ unique needs,” says Mark Relph, Director, Development and Platform, Microsoft Canada
For more information, please contact:
Jennifer Sommer
High Road Communications
Phone: 416-644-2274 Email: jsommer@highroad.com

About Tarasoft
Tarasoft is a privately held Canadian company that has been developing Real Estate software solutions since 1990. Tarasoft’s flagship product, Tarasoft Matrix, is specifically designed to power the largest MLS providers in the world. Offering breathtaking performance and unrivalled flexibility at every level, Tarasoft Matrix has quickly become one of the premier MLS platforms in North America. For more information please contact Brian de Schepper at brian@tarasoft.com or 1-800-899-8470.

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