. “Be what’s next” – Microsoft new official tagline!

Few months back, Microsoft arranged “Microsoft Global Experience” conference in Atlanta for its marketing and sales employees. During the conference, Microsoft showed off a new logo set and Tag Line i.e. “Be What’s Next.” (see the video below)

According to Long Zheng, Microsoft filed a trademark for the tagline earlier this week. So, it is now official that Microsoft will be moving away from their old moto i.e. “your potential, our passion” . What are your thoughts? Where do you see Microsoft going with the “Be What’s Next” campaign?