Social Media Explorer ~ Strategy In Four Steps
Mike Lewis, Vice President of Marking a Sales at Awareness, Inc pens Social Media Strategy in Four Steps for your consideration. My fav part is the measuring of ROI which can be a hard nut to crack.
Once you’ve set the goals for your social channels and established your key audiences and the platforms they interact on, you can start setting the metrics and benchmarks. Start by looking at some of the things that can be measured on each platform:
- Blog traffic
- Twitter followers
- Retweets of your content
- Interactions on Twitter
- LinkedIn group members
- Blog comments
- Independent shares of your content
- Trackbacks to your blog
While there are a lot of metrics that can be measured, remember that this is a benchmark. You’ll need to customize your goals and measurement tools depending on what you want to get out of your social media program.