Microsoft enables CRM success
Gotta luv this kind of news coverage form OnWindows.com:
Mitsubishi Caterpillar Forklift Europe (MCFE), a leading forklift manufacturer based in the Netherlands, has received the GartnerCRM Excellence Award in the category of efficiency for its customer relationship management (CRM) project.
Through this awards programme, Gartner and 1to1 Media recognise companies that are doing an exceptional job at bringing together vision, strategy, customer experience, organisational collaboration, process, IT and metrics to create value for the customer and the enterprise.
The company was able to streamline order entry and processing, IT support requests, and dealer communications. This resulted in the company reducing the time for it to customise business applications from 35 to 10 days, saving development costs by 60 per cent and improving order processing from five minutes to 90 seconds.