Four Questions with Microsoft's Brad Wilson: CRM, Life in the Cloud and Defining What Makes an Influencer Influential
socialmediatoday presents Robin Carey’s conversation with Brad Wilson:
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I recently had the chance to catch up with Wilson on the market the new product will fill, the innovative direction his company is taking and why CRM in the cloud truly matters in 2011. In addition, I had our good friend and CRM expert, Brent Leary, add his thoughts on a few of the same topics. Brent is the co-founder and partner of CRM Essentials LLC, a consulting firm focused on small to mid-sized businesses. Anyhow, considerable thanks to Brad for his time and great thoughts here:
How do you display to customers that Microsoft is doing more than just updating Microsoft Office, particularly with what your division is offering?
- Microsoft Office products continue to innovate with each release but to me it’s really exciting to show consumers what Microsoft can do across the broad range of technologies we deliver. For example, Microsoft Dynamics CRM directly feeds into Outlook giving customers a familiar user interface, it integrates with Microsoft SharePoint to help with collaboration, and is accessible to users across the PC, a web browser as well as any web enabled mobile device.
- The new release of Microsoft Dynamic CRM is really focused on helping people be more productive, handle customer situations more fluidly, and get the most value out of the resources they're already using. I believe we have a tremendous ability to transform the CRM marketplace and to really showcase Microsoft as a company that offers businesses and IT decision-makers remarkable value. Beyond that, Microsoft Dynamics CRM software makes it easier for businesses to react in almost all social channels by reflecting each person’s point of view, by thoroughly analyzing social media traffic, by taking that big step and actually engaging in social media, and most importantly by focusing on customer engagement.