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Bing – what’s in a name

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Yesterday Microsoft rolled out Bing, our new search engine internally. Next week y’all get to see it. But if you go to Bing.com you can view a short video. Now the naming pundits are coming out in force, second guessing the naming strategy. Sigh…

bing

Having played with bing for a while now, I have come to luv many of the new features. If you believe in Bill Gate’s observation that “The future of search is verbs.” you will be very pleased with the new capabilities of this search platform.

See Ballmer and WSJ’s Walt Mossberg talk about bing and the future of search engines.

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