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Accelerators: Microsoft Ties Dynamics CRM to Twitter

image When it comes to Microsoft Dynamics CRM Accelerators, sometimes it’s hard to keep up with the new stuff. The accelerator program is conducted by people who luv the CRM product. From the CodePlex site we learn:

CRM Accelerators are a range of add-on solutions developed for Microsoft Dynamics CRM 4.0 customers and partners. Each accelerator is available at no cost and will showcase how the Microsoft Dynamics CRM 4.0 platform can be configured and extended to broaden marketing, sales and service capabilities. Microsoft Dynamics CRM customers and partners are encouraged to further extend these accelerators to meet their specific business needs. Each accelerator will be fully supported as per any other customization for Microsoft Dynamics CRM that follows SDK guidelines. Additionally, all samples are supplied with full source-code so they can be extended further to meet specific customer requirements.

This summer one of the more interesting Accelerators was highlighted on About.com’s Computing Center:

“Microsoft has integrated its Dynamics CRM (customer relationship management) software with Twitter, in just the latest move by an enterprise software company to latch onto the wildly popular micro-blogging service.

The social-networking accelerator -- part of three new add-on modules Microsoft is releasing for Dynamics CRM -- culls and catalogs relevant Twitter messages, such as a discussion about the Dynamics user's company, and provides various analytic tools.

The integration, announced Thursday, is also meant to help Dynamics users boost their sales databases. Twitter usernames can be converted into a Dynamics CRM customer record or sales lead, to which more data, such as a phone number, can be added over time.”

Read more…

The latest news:

     - November 6 2009: Interim set of updated SQL 2005 Dashboards released for Analytics Accelerator R2, please review and provide feedback!

     - October 19 2009: Social Networking accelerator has been released!

     - October 13 2009: Portal Integration and Partner Relationship Management accelerators have been released!

Enjoy.