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ISV Takes Advantage of User Reviews to Build Authenticity on the Web and Drive Sales of CRM Add-On

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A Blog Series for Microsoft Dynamics Partners by Christian Lindberg, Solution Sales & Marketing, Microsoft Dynamics Partner Team.

CRM Innovation, an independent software vendor and Microsoft Dynamics CRM consultancy, takes full advantage of the Microsoft Dynamics Marketplace to market its services and solutions, such as Web2CRM, an Internet lead-capturing tool for Microsoft Dynamics CRM 2011. In addition to providing a venue to showcase its solutions online, CRM Innovation has found that the Microsoft Dynamics Marketplace also is a source of authentic customer reviews that have served as references to close deals.

“In addition to being a great reference for us, the Microsoft Dynamics Marketplace is a significant part of our overall marketing strategy and a major source of our lead generation,” says Jerry Weinstock, Microsoft Dynamics CRM MVP and Business Development Manager for CRM Innovation.

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