Experience Matters!
In addition to the very exciting announcements that were made in this morning's keynote were some thoughts from Ray Ozzie around User Experience. It is interesting that there is such a focus on user experience now that the technology is capable of supporting rich experiences on the desktop and the web.
Of particular interest were Ray's comments on the evolution of the web as a tool. Applications delivered on the web were typically scaled down to the lowest common denominator of the platforms that were targeted to give a common experience regardless of the platform chosen. The concept he coined, "Universal Web Applications", is quite appropriate as he went on to explain that the power presented on certain platforms was not used to better serve the fact that the user experience had to be similar on all platforms.
While this is still very true today, we are seeing a sea change in how applications are approached from a design perspective. Ray used the term "Experience First Applications" as a way to show that while the paradigm of the "universal web application" is still required, the technologies available now, particularly Silverlight, provides an opportunity for people to deliver extremely rich applications on the web. Silverlight allows designers and developers to deliver a consistent interface regardless of platform, yet not have to sacrifice a great user experience in the process.
Oh, and by the way, the community site for Silverlight is now more than just a splash page - you can check it out at https://www.silverlight.net!
Paul
Comments
Anonymous
April 30, 2007
Hi Paul, I hope you have fun in Las Vegas this week. But I think the company catchphrase now is "Experience First", probably because "Experience Matters" already had a history of its own...? http://www.google.com/search?q=%22experience+matters%22 jd/adobeAnonymous
April 30, 2007
The comment has been removedAnonymous
May 02, 2007
(This comment has been deleted per user request)