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'BBC ready to start selling online advertising spaces'

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Adverblog:

"The BBC is not immune from the money attraction, and is about to start selling advertising spaces on its website, but only to overseas visitors. In an interview published today on The Guardian Ashley Highfield, director of new media and technology explains the BBC is getting ready to start selling downloads of popular programs over the Internet. Since almost half of the traffic bbc.co.uk gets comes from abroad (22.8 million of the website's 48.1 million average monthly users) and the technology now allows much more precise geotargeting, the UK media giant is also considering to add ads to elements of its website, to be displayed when overseas users visit the pages."

IMO, I think this makes complete sense. The BBC is funded by the UK taxpayers' money through the TV license. There has been some debate as to wether the BBC should make its content available to overseas users gvien that 50% of data center / hosting costs can be attributed to the likes of me in Seattle - not paying any fees.

I'd be happy to pay their license fee from here just to continue to get a commercial-free service over the web, but having to endure some advertising in order for me to get at their great content online is a small price to pay.

Update: The Guardian article is available here.

Update: 7/1/06 - New post on this here.

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