Advertising Reports
For the latest version of Commerce Server 2007 Help, see the Microsoft Web site.
You use the Reports Manager to run reports to analyze advertising data.
Ad Reach and Frequency by Date
Use the Ad Reach and Frequency by Date report to review the behavior of users with regard to campaign items on your site. This report shows the activity of users for each day for each campaign. This report provides data only for closed visits. This means visits completed before a log file stops collecting data.
Using the information from this report, you can examine the effectiveness of your ad campaigns. The following tables list the measures and event types for this report.
The following table lists the measures and database columns that this report uses.
Measure |
Description |
|---|---|
Request |
A request for content. |
Reach |
The number of unique users who performed the action that creates an event. For example, the reach of an ad is 245 if 245 users click the ad. |
The following table lists the events for this report.
Event |
Description |
|---|---|
Click |
A click on an ad or a promotion. |
Download |
A download of a GIF image or other advertising asset from the Web server. |
Sold |
An item sold from an ad, such as a promotion or bounty ad. |
Note
You can record custom events by adding custom event names to the event_type table in your campaigns database.
The following table lists the measures and database columns that this report uses.
Measure |
Description |
|---|---|
Events |
The number of events that occurred on the site during the report period. |
Frequency |
The number of times that the event occurred (event) divided by the number of distinct users who applied the action of each event (reach). |
Reach |
The number of distinct users who applied the action of each event. |
The following table lists the details that this report includes.
Dimension |
Description |
|---|---|
Campaign |
The name of the campaign. |
Day |
The day on which the ad was presented to a user on the site. |
Event |
The event that occurred on the site, such as an ad request. |
Site |
The site on which the ad was presented. |
Ad Reach and Frequency by Advertiser
Use the Ad Reach and Frequency by Advertiser report to review the behavior of users related to campaign items over time. By using the information from this report, you can examine the value of your advertisers. This report provides data only for closed visits.
The following table lists the measures and database columns that this report uses.
Measure |
Description |
|---|---|
Events |
The number of events that occurred on the site during the report period. |
Frequency |
The number of times that the event occurred (event) divided by the number of distinct users who applied the action of each event (reach). |
Reach |
The number of distinct users who applied the action of each event. |
The following table lists the details that this report includes.
Dimension |
Description |
|---|---|
Advertiser |
The name of the advertiser associated with each ad. |
Event |
The event that occurred on the site, such as an ad request. |
Site |
The site on which the ad was presented. |
Campaign Item Summary
Use the Campaign Item Summary report to review the effectiveness of campaigns on your site. This report shows a summary of activity by campaign item on your site. This report provides data only for closed visits.
The following table lists the measures and database columns that this report uses.
Measure |
Description |
|---|---|
Click Thru % |
The number of times that users clicked an ad divided by the number times an ad was presented to users (the reach divided by the yield). |
Clicks |
The number of times the ad was clicked. |
Reach |
The number of distinct users who saw an ad. |
Requests |
The number of times that the ad was requested. |
Yield |
The number of requests for the ad divided by the total ordered impressions for the ad. |
Ordered Impressions Balance |
The total ordered impressions for an ad less the number of requests for that ad. |
The following table lists the details that this report includes.
Dimension |
Description |
|---|---|
Advertiser |
The name of the advertiser associated with the ad. |
Site |
The site on which the ad was presented. |
Campaign Event Summary
Use the Campaign Event Summary report to review the effectiveness of campaigns on your site. This report shows a summary of campaign event activity on your site. This report collects data only for closed visits.
The following table lists the measures and database columns that this report uses.
Measure |
Description |
|---|---|
Count Events |
The total number of campaign events that occurred on the site during the report period. |
The following table lists the details that this report includes.
Dimension |
Description |
|---|---|
Advertiser |
The name of the advertiser associated with the ad. |
Event |
The type of campaign event that occurred on the site, such as an ad request. |
Site |
The site on which a campaign event occurred. |