LookingGlass - Listening to citizens and acting on social media

LookingGlass is a new technology that Microsoft has developed to make Social Media data (twitter, blogs, Flickr, YouTube, etc.) useful to organisations and to make those conversations happening out on the internet actionable and measurable. As the social media phenomena snowballs, it will be increasingly valuable to Government to listen to and to make proactive use of this information as a way to measure sentiment about policies and initiatives, forge insights about citizens and better target public services. We all hear about how social networks are driving more traffic so it is useful to understand how this environment is changing and evolving to get better traction with public service digital marketing efforts. Right now the LookingGlass service is targeting mainly retail advertisers but I can envisage this service being of particular interest to the Public Sector in the near future. There is a great video to give you a taste of what the LookingGlass service can do

https://advertising.microsoft.com/LookingGlass

 

The blurb: 

“LookingGlass (beta) is a proof-of-concept business tool that makes social media data actionable. Its platform nature allows integration of various systems and data to build deeper consumer insights. Partners can build on top of the Microsoft platform to add insight and information for their clients. Businesses can overlay sales and support data and other key information to take targeted actions and enhance the ROI of participating in social media.”

 

Posted by Phil