Research help Needed

Microsoft is conducting a global research piece to help get a better understanding of:

 How .NET is perceived today – its’ strengths & weaknesses

 How we can best position & communicate .NET tin the marketplace (both now & in the future)

 How we can make the way we talk about .NET to customers more compelling

We would like to talk to people within organizations that are currently using or evaluating .NET technologies.

We would like to talk to two people from the development team, one in an architecting role and another who writes code using .NET. We would also like to talk to an IT Professional – someone who is responsible for decision making in relation to Development technologies used in the business but is not a ‘hands on’ programmer.

Should you decide to participate in this study, it will involve one of our preferred research vendors visiting you at your place of work. They will be onsite for approximately 3 ½ hours & the day will consist of 3, 1:1 sessions with each person followed by a group discussion with all 3 participants.

This will provide you with the opportunity for you to communicate openly and directly and provide critical insight and feedback to Microsoft. These discussions will be run by Intrepid, an independent market research agency. Intrepid will share the insights they have obtained from you so you can understand what they are reporting back to us.

If you are interested in this study, Intrepid Consultants will contact you to schedule the session. Before scheduling the session, they will go through a short survey which will take approximately 7-8 minutes to go through via phone, to ensure the discussion will be relevant to you

We are offering an incentive of $300 per participant as a token of thanks & acknowledgement of the time you spend with us.

If you’re interested, please respond via my email with your name, email and contact information by the COB 25th January. The case studies will all need to take place from the 1st-14th February to ensure we hit our schedule.

We look forward to your participation in this study & thank you in advance for your time

Comments

• Anonymous
  January 23, 2007
  I copy here Thom Robbins entry on " Research help Needed " Microsoft is conducting a global research

• Anonymous
  January 24, 2007
  Currently I believe .NET is viewed as unsuitible or at least "less than ideal" for many tasks simply because Microsoft chooses to use other technologies for many products. For example, if .NET managed code has so many advantages, why isn't Microsoft office managed code? Now I realise there is a large legacy code base, and many reasons why one would continue to use legacy code rather than re-code in .NET. On the other hand Microsoft could go a long way to showing the world the true power and capibility of .NET by eating their own dog food. Just a suggestion;-)