Guy Kawasaki on Self-Publishing

I’m honored to have a guest post by Guy Kawasaki on Top Ten Reasons to Self-Publish.   Self-publishing is hot.   It’s a great path, especially if you can use writing as a way to share and scale what you know.  

That said, there is a lot to know when it comes to the business of books, and that’s what Guy’s latest book, APE: Author, Publisher, Entrepreneur-How to Publish a Book, is all about.

One of the big surprises I found in terms of self-publishing is that I made more in a month, than I made in a year, once I shipped the Kindle version.   I knew there would be a difference, but I didn’t really anticipate just how big that difference would be.

The other thing I learned is that there is a big difference in what you can achieve if you look at self-publishing in terms of a longer-term play.   The best advice I got from a friend was to think of it more like a slow burn, than a fast flame.   This helped me experiment more and play around with everything from different covers, to different taglines, to different formats, etc.  As a result, it’s been a best-seller in Time Management on Amazon for many months, which is an extremely competitive niche.

But I digress.  Check out Guy Kawasaki’s guest post for me on Top Ten Reasons to Self-Publish.  Who knows, it might just be your future career, or play a big role as we shift to a digital economy of information products and insight.