Microsoft Dynamics CRM
Microsoft is continuing to build up the capability in Dynamics CRM. While you hear a lot about Sale Force, there is actually a lot going on in Dynamics. They just acquired a marketing optimization company with a lot of financials and analytical capability.
https://www.marketingpilot.com/news/marketingpilot_release_msft.shtml
Looks very interesting... can't wait to see what is next.