RotaryView: Development Challenges Unite a Team

RotaryView helps online vendors grow sales, quickly, simply and fuss-free through the creative and effective use of a 360° product viewer. Unlike others, RotaryView's photography platform does not require knowledge of code. Simply shoot and upload the photos. Nearly instantly, images are transformed into a 360° product presentation enabling customers the freedom to explore and thoroughly review a product, from every angle. The result: happy customers and increased sales.

@rotaryview presenting at #MSaccIL Demo Day. twitter.com/TarynYonaha/st…

— Taryn Yonaha (@TarynYonaha) September 6, 2012

The RotaryView team consists of the following people: 

Gev Rotem CEO 

Gal Rotem CMO 

Ofir Shefer 

Sharon Marco V.P R&D 

You can follow them on Twitter here.

Our interview with founder Gev Rotem:

What have you learned about managing a technological business that you would pass on to the next generation?

Before starting to write one line of code, talk to your potential customers (define them first) and see what are their pains and needs.

What was the most difficult challenge your business faced this year?

Building a very strong company structure and product, with only self-funding.

How do you know when you are failing in product development and how do you make a correction – do you make the decision on your own, or do you consult your team?

We consult in the team, test with our client, and consult with expert advisers.

What signals from your consumers do you look for to signify that you are winning?

When I see that they are engaged with our system on a daily basis, I know that they are hooked up.

When you need to ask questions on your team, who do you go to? Who do you usually turn to outside of your organization to ask questions?

When I have a question to one of the team members I go to the member that is in charge of that questions fields, we also have great advisors from various fields.

What has overjoyed you in the past month?

Deciding to take a great development challenge, and seeing the team joining forces and working like crazy to achieve the goal.

When was the last time you fell in love with a product?

Starting to work on RotaryView!

What came first for your company – the product idea or your existence on the internet?

Our product Idea came first, but it followed 14 years of being in the business of computer graphics and 3D animation, we saw the difficulty of presenting products on line from all angles