BingAdsAccountStats
Contains the methods for accessing an account's performance data.
Example usage:
var account = AccountsApp.accounts()
.forDateRange("LAST_WEEK")
.get()
.next();
var stats = account.getStats();
var conversionRate = stats.getConversionRate();
var convertedClicks = stats.getConversions();
// etc.
Methods
| Method Name | Return Type | Description |
|---|---|---|
| getClickConversionRate | double | (Use the getConverionRate() method instead.) |
| getClicks | long | Gets the number of clicks. |
| getConversionRate | double | Gets the conversion rate for clicks. |
| getConversions | long | Gets the number of clicks that were converted. |
| getConvertedClicks | long | (Use the getConverions() method instead.) |
| getCost | double | Gets the cost (spend) in the account's currency. |
| getCtr | double | Gets the click through rate. |
| getImpressions | long | Gets the number of impressions. |
| getReturnOnAdSpend | long | Gets the return on ad spend. |
| getRevenue | long | Gets the advertiser-reported revenue. |
getClickConversionRate
Gets the conversion rate for clicks.
Note
Because this method may be deprecated in a future release, use the getConversionRate method instead.
Returns
| Type | Description |
|---|---|
| double | The conversion rate for clicks, in the range 0..1. |
getClicks
Gets the number of clicks.
Returns
| Type | Description |
|---|---|
| long | The number of clicks. |
getConversionRate
Gets the conversion rate for clicks.
Returns
| Type | Description |
|---|---|
| double | The conversion rate for clicks, in the range 0..1. |
getConversions
Gets the number of clicks that were converted.
Returns
| Type | Description |
|---|---|
| long | The number of clicks that were converted. |
getConvertedClicks
Gets the number of clicks that converted.
Note
Because this method may be deprecated in a future release, use the getConversions method instead.
Returns
| Type | Description |
|---|---|
| long | The number of clicks that converted. |
getCost
Gets the cost (spend) in the account's currency.
Returns
| Type | Description |
|---|---|
| double | The cost in the account's currency. |
getCtr
Gets the click-through rate.
Returns
| Type | Description |
|---|---|
| double | The click-through rate, in the range 0..1. |
getImpressions
Gets the number of impressions.
Returns
| Type | Description |
|---|---|
| long | The number of impressions. |
getReturnOnAdSpend
Gets the return on ad spend.
Returns
| Type | Description |
|---|---|
| double | The return on ad spend, which is calculated as (revenue / spend) * 100. |
getRevenue
Gets the advertiser-reported revenue.
Returns
| Type | Description |
|---|---|
| double | The revenue reported by the advertiser. |