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Reporting Data Retention Time Periods

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Reporting data is kept for specified periods of time. This topic provides the data retention time periods for Microsoft Advertising performance data. Use this information to see how far back hourly, daily, weekly, monthly, yearly and summary aggregated data can be retrieved for a report.

Note

Retention periods are not applicable for the Negative Keyword Conflict Report and Product Match Count Report. The reports are based on your current settings, and do not retain historical data.

Unless otherwise noted, the Hourly, Daily, Weekly, Monthly, Yearly and Summary values are in months. For example, the last 6 months of hourly Keyword report data is available.

If the data aggregation is not available for a given report, it will be noted as Not Applicable in the table below.

Ad Extensions

API Report Name Microsoft Advertising Web Application Report Name Hourly Daily Weekly Monthly Yearly Summary
Ad Extension By Ad Report Ad Extension by Ad 6 36 36 36 36 36
Ad Extension Detail Report Ad Extension by Item 6 36 36 36 36 36
Ad Extension By Keyword Report Ad Extension by Keyword 6 36 36 36 36 36
Call Detail Report Call Forwarding Detail 6 6 6 6 6 6

Billing and Budget

API Report Name Microsoft Advertising Web Application Report Name Hourly Daily Weekly Monthly Yearly Summary
Budget Summary Report Budget Not Applicable 24 Not Applicable Not Applicable Not Applicable Not Applicable
Not applicable Billing Statement Not Applicable Not Applicable Not Applicable 36 Not Applicable Not Applicable

Campaign Analytics

API Report Name Microsoft Advertising Web Application Report Name Hourly Daily Weekly Monthly Yearly Summary
Conversion Performance Report Conversions 6 36 36 36 36 36
Goals And Funnels Report Goals 1 36 36 36 36 36
Not applicable Segments 1 36 36 36 36 36

Change History

API Report Name Microsoft Advertising Web Application Report Name Hourly Daily Weekly Monthly Yearly Summary
Search Campaign Change History Report Campaign Change History 6 6 6 6 6 6

Dynamic Search Ads

API Report Name Microsoft Advertising Web Application Report Name Hourly Daily Weekly Monthly Yearly Summary
DSA Auto Target Performance Report Dynamic search ad auto target 6 36 36 36 36 36
DSA Category Performance Report Dynamic search ad category 6 36 36 36 36 36
DSA Search Query Performance Report Dynamic search ad search term 1 36 36 36 36 36

Performance

API Report Name Microsoft Advertising Web Application Report Name Hourly Daily Weekly Monthly Yearly Summary
Account Performance Report Account 6 36 36 36 36 36
Ad Performance Report Ad 6 36 36 36 36 36
Ad Dynamic Text Performance Report Ad Dynamic Text 6 36 36 36 36 36
Ad Group Performance Report Ad Group 6 36 36 36 36 36
Audience Performance Report Audiences 6 36 36 36 36 36
Campaign Performance Report Campaign 6 36 36 36 36 36
Destination Url Performance Report Destination URL 6 36 36 36 36 36
Keyword Performance Report Keyword 6 36 36 36 36 36
Publisher Usage Performance Report Website URL (publisher) 2 36 36 36 36 36
Search Query Performance Report Search Term 1 36 36 36 36 36
Share of Voice Report Share of Voice Not Applicable 6 6 6 6 6

Product Ads

API Report Name Microsoft Advertising Web Application Report Name Hourly Daily Weekly Monthly Yearly Summary
Product Dimension Performance Report Product Dimension 6 36 36 36 36 36
Product Partition Performance Report Product Partition 6 36 36 36 36 36
Product Partition Unit Performance Report Product Partition Unit 6 36 36 36 36 36
Product Search Query Performance Report Product Search Term 1 36 36 36 36 36

Targeting

API Report Name Microsoft Advertising Web Application Report Name Hourly Daily Weekly Monthly Yearly Summary
Age Gender Audience Report Age and gender 6 36 36 36 36 36
Geographic Performance Report Geographic 14 days 36 36 36 36 36
Professional Demographics Audience Report Professional demographics 6 36 36 36 36 36
User Location Report User Location 14 days 36 36 36 36 36