Campaign Management Value Sets

The Campaign Management service defines the following value sets.

Value Set	Description
AccountPropertyName	Defines the name of account level properties.
ActionAdExtensionActionType	Defines the possible options for action text that can be displayed in an action ad extension.
AdAdditionalField	Defines a list of optional ad properties that you can request when calling GetAdsByAdGroupId, GetAdsByEditorialStatus, and GetAdsByIds.
AdEditorialStatus	Defines the editorial review status values of an ad.
AdExtensionAdditionalField	Defines a list of optional ad extension properties that you can request when calling GetAdExtensionsAssociations and GetAdExtensionsByIds.
AdExtensionEditorialStatus	Defines the editorial review status values of an ad extension.
AdExtensionHeaderType	Defines the possible types of ad extension headers.
AdExtensionStatus	Defines the possible status values of an ad extension.
AdExtensionsTypeFilter	Defines the possible ad extension types.
AdGroupAdditionalField	Defines a list of optional ad group properties that you can request when calling GetAdGroupsByCampaignId and GetAdGroupsByIds.
AdGroupCriterionEditorialStatus	Defines the editorial review status values of an ad group criterion.
AdGroupCriterionStatus	Defines the possible ad group criterion status values.
AdGroupCriterionType	Defines the possible types of ad group criterions.
AdGroupPrivacyStatus	Defines possible values for ad group privacy status in Audience campaigns.
AdGroupStatus	Defines the possible status values of an ad group.
AdRecommendationTextField	Reserved.
AdRecommendationTextTone	Reserved.
AdRotationType	Defines the possible ad rotation types that you can apply to an ad group.
AdStatus	Defines the possible status values of an ad.
AdSubType	Defines the possible ad sub types.
AdType	Defines the type of ad.
AgeRange	Defines the possible age range values that you can use to target ads to people.
AppealStatus	Defines the values that you use to determine whether an editorial issue is appealable.
AppStore	The app store the mobile app is distributed in.
AssetGroupAdditionalField	Defines the possible additional fields for an asset group.
AssetGroupEditorialStatus	The editorial review status of the asset group, which indicates whether the asset group is pending review, has been approved, or has been disapproved.
AssetGroupListingType	The type of listing group, for example Subdivision or Unit.
AssetGroupStatus	The status of the AssetGroup.
AssetLinkEditorialStatus	Defines the editorial review status values of a linked asset.
AssociationType	Defines the entity types that can be associated with an ad extension.
AttributionModelType	Determines which attribution model is used with a conversion goal.
AudienceAdditionalField	Defines a list of optional audience properties that you can request when calling GetAudiencesByIds.
AudienceGroupDimensionType	Defines an AudienceGroupDimensionType value set.
AudienceType	Defines the possible audience types.
BidOption	Determines whether or not to amplify your partner's bid.
BMCStoreAdditionalField	Defines a list of optional store properties that you can request when calling GetBMCStoresByCustomerId.
BMCStoreSubType	Defines the possible values for Microsoft Merchant Center store sub types.
BudgetLimitType	Defines the possible budget limit types that you can specify for a campaign.
BusinessGeoCodeStatus	Defines the possible status values that indicate the progress of determining the latitude and longitude values of a business.
CallToAction	Defines the possible values for a brief, punchy reason for customers to click your ad right now.
CampaignAdditionalField	Defines a list of optional campaign properties that you can request when calling GetCampaignsByAccountId and GetCampaignsByIds.
CampaignCriterionStatus	Defines the possible campaign criterion status values.
CampaignCriterionType	Defines the possible types of campaign criterions.
CampaignStatus	Defines the possible status values of a campaign.
CampaignType	Defines the possible campaign types.
CompressionType	Defines the possible compression types for the file to download with the Campaign Management service.
ConversionGoalAdditionalField	Defines a list of optional conversion goal properties that you can request when calling GetConversionGoalsByIds and GetConversionGoalsByTagIds.
ConversionGoalCategory	Defines categories used to segment conversion goals.
ConversionGoalCountType	Defines how your conversions are recorded within your chosen conversion window.
ConversionGoalRevenueType	Defines conversion goal revenue models that you can use to track how much each conversion is worth to your business.
ConversionGoalStatus	Defines the possible user-determined status values of a conversion goal.
ConversionGoalTrackingStatus	Defines the possible system-determined status values of a conversion goal.
ConversionGoalType	Defines the current possible types of conversion goals.
ConversionValueRuleOperator	Reserved.
ConversionValueRuleStatus	Reserved.
CriterionAdditionalField	Defines a list of optional criterion properties that you can request when calling GetAdGroupCriterionsByIds and GetCampaignCriterionsByIds.
CriterionTypeGroup	The type used to group criterions.
CustomerListActionType	Defines a CustomerListActionType value set.
CustomerListItemSubType	Defines a CustomerListItemSubType value set.
Day	Defines the day values that you can specify for day and time criterion.
DeviceType	The device type for data exclusions and seasonality adjustments.
DistanceUnit	Defines the possible distance units of a geographical location.
DynamicSearchAdsSource	Defines the possible targeting source values for dynamic search ads campaigns.
EntityScope	Defines values that you can use to determine whether the remarketing list can only be associated with ad groups within one specified account, or can be associated with any ad groups across all of the customer's accounts.
EntityType	Defines entity types for association and editorial service operations.
ExpressionOperator	Defines the operators that can be applied to expressions within a conversion goal.
FrequencyCapTimeGranularity	Defines the possible values for FrequencyCapTimeGranularity.
GenderType	Defines the genders that are available for gender criterion.
HotelAdGroupType	The ad group type for Lodging campaigns.
HotelDateSelectionType	Possible hotel date selection types.
HotelListingType	Defines the type of hotel listing.
ImportAdditionalField	Defines a list of optional import properties that you can request when calling GetImportJobsByIds and GetImportResults.
ImportEntityType	Defines the supported import entity types.
ImpressionBasedEntityType	Defines a value set for ImpressionBasedEntityType.
IntentOption	Defines the possible intent options for location criterion, for example to target people in, searching for, or viewing pages about your targeted location.
ItemAction	Defines the possible types of item actions, for example to add, delete, or update the product partition criterion.
KeywordEditorialStatus	Defines the editorial review status values of a keyword.
KeywordStatus	Defines the possible status values of a keyword.
LanguageName	Defines the set of supported ad languages.
LocationType	Reserved.
LogicalOperator	Defines the supported set of logical operators for combined list audiences.
MatchType	Defines the possible match types for a keyword or negative keyword.
MediaAdditionalField	Defines a value set for MediaAdditionalField.
MediaEnabledEntityFilter	Defines the possible values representing entities that are enabled for media such as images.
MigrationStatus	Defines the possible migration status values.
Minute	Defines the possible minute values for ad extension scheduling or day and time criterion.
Network	Defines the possible search networks on which an ad can display.
NormalForm	Defines the possible normal form types.
NumberOperator	Defines the operators that can be applied to remarketing list rule item number values.
PriceExtensionType	Defines the possible types of price ad extensions.
PriceQualifier	Defines price qualifiers for price ad extensions.
PriceUnit	Defines price units for price ad extensions.
ProductAudienceType	Defines the possible types of product audiences.
ProductPartitionType	Defines the possible types of product partitions.
ProfileType	Defines the possible types of profile criterions.
PromotionDiscountModifier	Defines the possible types of promotion discount modifiers.
PromotionOccasion	Defines the possible types of promotion occasions.
StringOperator	Defines the operators that can be applied to remarketing list rule item string values.
UetTagTrackingStatus	Defines the possible system-determined status values of a UET tag.
ValueOperator	Defines the operators that can be applied to values within a conversion event goal.
VanityPharmaDisplayUrlMode	Defines a value set for VanityPharmaDisplayUrlMode.
VanityPharmaWebsiteDescription	Defines a value set for VanityPharmaWebsiteDescription.
WebpageConditionOperand	Defines the possible operand values that can be applied to the argument of a webpage condition for dynamic search ads.
WebpageConditionOperator	Defines the possible operator values that can be applied to the argument of a webpage condition for dynamic search ads.