Contracts and Licenses for Online Music Stores
[The feature associated with this page, Windows Media Player SDK, is a legacy feature. It has been superseded by MediaPlayer. MediaPlayer has been optimized for Windows 10 and Windows 11. Microsoft strongly recommends that new code use MediaPlayer instead of Windows Media Player SDK, when possible. Microsoft suggests that existing code that uses the legacy APIs be rewritten to use the new APIs if possible.]
The following table shows who must sign which types of agreements before an online store can be included in Windows Media Player.
| What are you trying to do? | Who are you? | Contract or licenses you'll need to sign |
|---|---|---|
| Build a branded online store that is listed in Windows Media Player. The online store's brand is seen by the consumer. | The brand owner of the online store who has distribution rights to the content, developed the store for Windows Media Player, and is responsible for managing the license server (if applicable) and customer care activities such as billing and support. | Brand owner signs:
|
| Offer a branded online store that is listed in Windows Media Player. The online store's brand is seen by the consumer. |
The brand owner of the online store who contracts with one or more service providers to build and operate a unique online store. These activities may include: - Developing the UI/UX features and functionality that meet the Windows Media Player SDK and technical requirements - Operating the license server (if applicable) - Providing customer-care activities such as billing and support. |
Brand owner signs: - Online Media Service Listing Agreement for Windows Media Player - Windows Media Player Redistribution Agreement (to redistribute the Player through CD, website, or personal computer, and to set the store as the initial active service) (optional) Service Provider(s) Sign: - Windows Media Rights Manager License (if using DRM) - Windows Media Format SDK License Note: The operator of the license server is responsible for signing the Windows Media Rights Manager License. |
| Offer turnkey white-label services for brand owners and list each unique store in Windows Media Player. The Online Store brand is seen by the consumer. |
Service provider who builds and operates online stores for brand owners. These activities may include: - Developing the UI/UX features and functionality that meet Windows Media Player SDK and technical requirements - Operating the license server (if applicable) - Providing customer-care activities such as billing and support. |
Service Provider Signs: - Online Media Service Listing Agreement for Windows Media Player - Windows Media Rights Manager License (if using DRM) - Windows Media Format SDK License Brand Owner Signs: - Exhibit A of the Online Media Service Listing Agreement for Windows Media Player that the service provider signed. Note: The operator of the license server is responsible for signing the Windows Media Rights Manager License. |
| Offer a co-branded online store and have it listed in Windows Media Player. It is up to you and the online store to determine what resulting brand is listed in Windows Media Player and seen by the consumer. |
Third party (such as a PC OEM) who negotiates with an existing online store. | Third party (Such as a PC OEM) Signs: - Windows Media Player Redistribution Agreement (to redistribute the Player through CD, website, or personal computer, and to set the store as the initial active service) Brand Owner Signs: - Online Media Service Listing Agreement for Windows Media Player - Windows Media Rights Manager License (if using DRM) - Windows Media Rights Manager License (if using DRM) Note: These agreements may have been signed by the brand owner of the online store or its service provider previously. |
Related topics
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Online Stores Welcome Kit