Select Target Audience

You create segments to select a group of contacts according to specific criteria. For example, the industry that the contacts belong to or your business relationship with the contacts. You can create a segment to select the contacts you want to target with a campaign.

There are two steps in creating a segment:

• Enter general information about the segment.

• Select the contacts to be included within the segment.

Before you can select the contacts within the segment, you must first create the segment

The following table describes a sequence of tasks, with links to the topics that describe them. These tasks are listed in the order in which they are generally performed.

To	See
Create segments which allow you to select a group of contacts. For example, direct mail.	How to: Create Segments
Add contacts to a specific segment.	How to: Add Contacts to Segments
Decide what contacts you want to keep in a segment.	How to: Refine Segments
Specify what contacts you want to remove from a segment.	How to: Reduce Segments