Search Hit % Field, Marketing Setup Table

Specifies the level of precision to apply when searching for duplicates.

To search for duplicates, the program uses search strings, which are made up of parts of some fields from company information in the Contact table.

The Search Hit % contains a percentage, which indicates how many of these strings must be identical between two contacts for the program to consider them as duplicates.

• A low percentage results in many duplicates being found, but many of these will not be true duplicates. For example, if the search hit % is 5, the program will consider as duplicates all contacts with 5% of identical search strings.

• A high percentage gives a better chance of finding true duplicates. For example, if the search hit % is 90, the program will consider as duplicates all contacts with 90% of identical search strings.

Tip

For more information on how to work with fields and columns, see Work with Data. For assistance in finding specific pages, see Search.

Parent Tables

Table	Location
Marketing Setup Table	Relationship Management
Marketing Setup Table	Relationship Management

See Also

Reference

Contact

Other Resources

General Marketing Setup
Marketing
The Contact Duplicate Search