Scorecard metrics
PlayFab has preidentified a set of simple, effective, and actionable metrics for analysis of experiment results. These are tracked and categorized to measure impact on the acquisition, activation, retention, and revenue of the title. These are computed based on the player_logged_in and player_realmoney_purchase events.
The identified metrics are calculated for the time the experiment ran so far based on the configured duration. The metrics are:
| Type | Metric | Description |
|---|---|---|
| Acquisition | Average Login Per User | Average number of times a user has logged in |
| Activation | Payer Conversion Rate | Percentage of active users who made a purchase |
| Revenue | Average Revenue Per User | Average amount of revenue generated per user, including users that didn't make any purchases |
| Retention | Day N Retention (N = 1, 2, 3, 5, 7, 14, 21 day) | Percentage of users who logged in N days after seeing the experiment |