Microsoft Monetize - External DSPs using buyer seat IDs
Not every buyer seat ID that you'll see when creating deals is currently eligible for deal creation. Before you create a custom deal with an external DSP using buyer seat IDs, you should check the Buyer Seat Migration Status reference table and communicate with the buyer to ensure you're using the correct IDs.
The following DSPs have either fully or partially migrated to use buyer seat ID bidding on Microsoft Advertising, or they're in the process of migrating. When you set up a custom deal, you will see a combination of Microsoft Advertising member IDs and seat IDs when selecting a buyer.
Before you try to set up a deal using a buyer seat ID, please use the Seat ID Deal Status column in the table to verify eligibility. If your external DSP is marked Not Eligible, you should continue to set up deals using the Microsoft Advertising member ID.
Note
External DSPs not identified in this table have not yet migrated to buyer seat IDs.
For more information, see Understanding Buyer Seat IDs.
| Bidder ID | Bidder Name | Buyer Seat Status | Deal Support Type |
|---|---|---|---|
| 8 | MediaMath | Using Seats | Seats |
| 18 | Zeta DSP | Using Seats | Members & Seats |
| 20 | Amobee (Nexxen) | Using Seats | Seats |
| 34 | Epsilon | Using Seats | Members & Seats |
| 44 | Quantcast | Using Seats | Seats |
| 54 | iPromote | Using Seats | Members & Seats |
| 82 | The Trade Desk | Using Seats | Seats |
| 91 | AdForm | Using Seats | Seats |
| 96 | Media.Net | Using Seats | Members & Seats |
| 101 | Display & Video 360 | Using Seats | Seats |
| 133 | Basis Technologies | Using Seats | Seats |
| 172 | NextRoll | Using Seats | Members & Seats |
| 183 | Yahoo DSP | Using Seats | Seats |
| 188 | Amazon Advertising | Using Seats | Members & Seats |
| 254 | Active Agent | Using Seats | Seats |
| 328 | StackAdapt | Using Seats | Seats |
| 351 | Adelphic (Viant) | Using Seats | Seats |
| 399 | Zemanta | Using Seats | Seats |
| 463 | DeepIntent, Inc. | Using Seats | Seats |
| 480 | Mnet_bidder_2.0 | Using Seats | Members |
| 482 | MadHive Inc. | Using Seats | Members |
| 483 | MSAN | Using Seats | Members & Seats |
| 494 | PulsePoint, Inc. | Using Seats | Seats |
| 529 | Baidu (Hong Kong) Limited | Using Seats | Seats |
| 530 | Cognitiv | Using Seats | Seats |
| 537 | OctillionMediaLLC | Using Seats | Seats |
| 544 | MGID Inc | Using Seats | Seats |
| 562 | Gecko Technologies DMCC | Using Seats | Members & Seats |
| 569 | Programmatic Mechanics Pontiac DSP | Using Seats | Members & Seats |