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Add targeting parameters on Android

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This article explains how to target user location, age and gender for delivery of ads.

User location

To get the user's location from Android and pass it along in the ad call, implement the following code sample:

import android.location.LocationManager;
import android.location.Location;

// Get the current location, and add it to the ad view.
LocationManager locationManager =
  (LocationManager) getApplicationContext().getSystemService(LOCATION_SERVICE);

Location location =
  locationManager.getLastKnownLocation(LocationManager.NETWORK_PROVIDER);

SDKSettings.setLocation(location);

This code assumes you provided the application location access by setting one or both of the ACCESS_COARSE_LOCATION and ACCESS_FINE_LOCATION permissions.

Note

Developers should ensure adequate consent is obtained before sharing location information. Developers can control whether location is collected and sent by the SDK.

By default, the Android SDK automatically transmits location information if the Android Manifest allows location permissions to the app. If adequate permissions have not been obtained, or for any other reason, developers are able to instruct the SDK to not send the location. To disable the SDK from sending location, you can call:

com.appnexus.opensdk.utils.SDKSettings.setLocationEnabled(false);

Note

This is a global setting for our mobile SDK only. Keep in mind that third Party SDKs will have their own settings.

Age and gender

To target ads by age and gender, add the age and gender to AdView and implement the following code:

// Set the user's age.  This can be a number, a year, or a
// numeric range such as "18-35".
adView.setAge("1978");

// Set the user's gender (if known).  This is used by
// advertisers for targeting.
adView.setGender(AdView.GENDER.MALE);